CHAPTER 1: THE THEORETICAL FRAMEWORK OF DISTRIBUTION SYSTEM AND DISTRIBUTION CHANNEL MANAGEMENT 1.1 Overview about distribution and distribution channel 1.2.1 Concept‚ roles and purpose of distribution 1.2.2.1 Distribution Distribution is the process of making a product or service available in the right quantities and locations when customers want them‚ using direct means‚ or using indirect means with intermediaries. (Willam D. Perreault) It’s a movement of goods and
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procedure of the company--------------------------------------9 7. Brand development & marketing-----------------------------------------11 8. SWOT Analysis-------------------------------------------------------------17 9. Distribution channels-------------------------------------------------------21 10. Warehouse work------------------------------------------------------------35 11. Scopes & opportunities----------------------------------------------------38 12.
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EVALUATION OF DISTRIBUTION CHANNEL IN THE DAIRY INDUSTRY CONTENTS TOC \h \z \t "1‚1‚2‚2‚3‚3" INTRODUCTION PAGEREF _Toc402186732 \h 4CHAPTER 1: THOERICAL FRAMEWORK PAGEREF _Toc402186733 \h 61.1 OVERVIEW OF DISTRIBUTION CHANNEL PAGEREF _Toc402186734 \h 61.1.1 Definition of distribution PAGEREF _Toc402186735 \h 61.1.2 Definition of distribution channel PAGEREF _Toc402186736 \h 71.1.3 Characteristics of distribution channels PAGEREF _Toc402186737 \h 81.1.4 The role of distribution in marketing:
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Marketing Principles: Trading and Exchange CADBURY: Channels‚ Access and Distribution Levels Purpose of a network and marketing channel ¡ Value network is a system of partnerships and alliances that a firm creates to source‚ augment‚ and deliver its offerings ¡ The domestic manufacturing sites are situated at the following locations: 1. Claremont Tasmania - At this site Cadbury manufacture boxed chocolate assortments‚ moulded chocolate blocks‚ chocolate confectionery bars and food drinks for
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Executive Summary. Channels of distribution are critical to the success of a manufacturer. A well designed channel creates time‚ place and ownership utility for the consumer and can augment the manufacturer’s product. Distribution channels may move product directly from the manufacturer to the consumer‚ or make use of intermediaries between the manufacturer and the consumer. This report consists of two parts: Part 1 explains some of the major concepts relating to distribution channels‚ and Part 2 relates
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Distribution strategy of Coca- Cola - March 27th‚ 2011 The Coca-Cola Company is a beverage retailer‚ manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola‚ invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage‚ Coca-Cola currently offers more than 500 brands in over
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Acknowledgment We have a great pleasure to present the project report on ³Distribution channel of Proctor & Gamble Head & Shoulder and its Competitors´ The study of different distribution channel is enchanting as well as interesting for us to undertake. We completed this project under the guidance of Prof. (Dr.) Dindayal Swain. We would like to express our heartful gratitude and immense thanks to Prof. (Dr.) Dindayal Swain for proper guidance and for providing us opportunity to this project. We
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Innovative Channels are being experimented with by F.M.C.G. Majors? Please discuss their role in future? In recent years the various innovative channels that are being experimented by FMCG majors in India are: Partnering with Self Help Groups in Rural India. Internet based Rural Kiosks/Hubs Direct Selling We will discuss in detail each of these channels in terms of their current reach and its future growth potential and the role they play in the future of the FMCG distribution. Partnering
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Names of Companies and their websites 1) Reliance Communications: http://www.rcom.co.in/Rcom/personal/home/index.html 2) Reliance Capital: http://www.reliancecapital.co.in/ 3) Reliance Infrastructure: http://www.rinfra.com/ 4) Reliance Big Entertainment: http://www.rbe.co.in/ 5) Reliance Power: http://www.reliancepower.co.in/ Geographical presence/area of operation Reliance communication State | Project Name | Areas of Operations | Logo | Gujrat | Gujarat EGRAM CSC Project
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HP Consumer Products Business Organization: Distributing Printers via the Internet Case Summary: Pradeep Jotwani‚ Vice President and General Manager of the Consumer Products Business Organization of the Hewlett Packard Company (HP) is considering to start selling printers directly to consumers via new electronic channel since he had already sell refurbished printers via internet outlet. He wants to know what products to sell‚ what prices to set and how to manage with current distribution partners
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