F&B player‚ Sakae Holdings Ltd actively looks for like-minded business partners to realize our plans of bringing our stable of food concepts to the world. In particular‚ we have master franchisee programmes for Sakae Sushi and Crepes and Cream. Sakae Sushi‚ an award winning franchise‚ has a proven business model that has seen us opening more than 50 outlets worldwide in less than 10 years. We support our franchisees on all levels. With our aggressive expansion‚ we aim to build Sakae Sushi into the
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a. Background Sakae Sushi is a conveyor belt sushi restaurant chain started by Apex-Pal International Ltd more commonly known now as Sakae Holdings. Sakae Holdings has also started other similar restaurants like Hei Sushi‚ The Pasta Shop. Sakae Sushi offers a wide variety of Authentic Japanese dishes such as sushi‚ sashimi‚ soba‚ udon‚ tempura and many more served on either ala-carte the conveyor belt. b. Current Operations From only a small outlet down at Raffles Place‚ it has grown to 32 outlets
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| | | Table of Contents Business Case Study: Sakae Sushi 2 I. Executive Summary 2 II. Overview of the Industry 2 III. Description of Company 3 1. Market / Product Positioning 4 2. Pricing 6 3. Customers 7 4. Market Size and Trends 7 5. Competition 8 6. Estimated Sales 9 IV. Sales Strategy 10 1. Methods of Sales 10 2. Advertising and Promotion 11 V. Business Development Status 12 1. Production Process 12 2. Cost of Development 13 3. Labour Requirements 14 4. Expenses
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BU2005 Entrepreneurship Sakae Sushi Business Plan By: Lu Mi (12668064) Zhou Ke Jun (12618536) Aditya Nandal (1266) Mayank Bhardwaj (12669440) mayank.bhardwaj@my.jcu.edu.au Executive Summary This report provides an analysis and evaluation of the current and prospective marketing‚ sales strategy
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School of Business Management Go Global Challenge - Sakae Sushi in Malaysia Background information of the selected foreign market – Information provided to students for the purpose of academic works in relation to the Go Global Challenge. Since inception in 1996‚ Sakae Holdings Ltd. has developed and grew an outstanding portfolio of brands. Sakae Sushi – the flagship brand of the Group‚ is the first name that will come to mind when Japanese food is mentioned. The brand and the organisation
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31 THE RETAIL DISTRIBUTION CHANNEL C H A P T E R 2 Early in 2005‚ IBM Business Consulting Services released a survey that compiled in-depth interviews with more than 100 sales‚ marketing‚ and merchandising executives at over 20 consumer products and retail companies. Only 9 percent of the retailers felt their suppliers had “a good understanding” of their business objectives. The gist of the survey was that retailers felt the product manufacturers have focused their efforts on the end
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Distribution channel plays an important part in the supply chain. Distribution channel‚ as defined by Coughlan et al. (2006)‚ is a set of independent organizations involved in the process of making a product or service available for consumption. It serves as the connecting link between the producer and consumer by adding value to products or services (Kim and Frazier‚ 1996) and multiplies selling opportunities through network of intermediaries. These independent organizations are usually made of
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A channel of distribution can be defined as the collection of organizational units‚ institutions‚ or agencies within or external to the manufacturer‚ which perform the functions that support product marketing. The marketing functions are pervasive: they include buying‚ selling‚ transporting‚ storing‚ grading‚ financing‚ bearing market risk‚ and providing marketing information. Any organizational unit‚ institution‚ or agency that performs one or more of the marketing functions is a member of a channel
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LESSON-18 CHANNELS OF DISTRIBUTION Dr Subhanjali Chopra STRUCTURE 18.0 Introduction 18.1 Objectives 18.2 Meaning of Channels of Distribution 18.3 Kinds of Distribution Channels 18.4 Choice of Channel of Distribution 18.5 Summary 18.6 Glossary 18.7 Self Assessment Questions 18.8 Further Readings 18.0 INTRODUCTION Distribution of products constitutes an important element of marketing mix of a firm. After development of the product‚ the entrepreneur has to decide channels or routes through
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selection of distribution channels and sales representation is key to successful marketing. It’s fairly easy to change many of your marketing tactics and strategies on a periodic basis; pricing‚ packaging‚ and product mix are among these flexible choices. However‚ distribution and sales decisions‚ once made‚ are much more difficult to change. And distribution affects the selection and utilization of all other marketing tools. There is a wide variety of possible distribution channels‚ including:
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