Distribution decisions Lesson 3 Objectives • Explain why companies use marketing channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • • Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and integrated supply chain management. • Discuss the future of retailing Explain how companies select‚ motivate‚ and evaluate channel
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Automotive Aftermarket Analysis Industry Definition The automotive aftermarket is a large contributor to the U.S. economy employing nearly 4.6 million people. New replacement automotive parts such as alternators‚ brakes‚ lights‚ bumpers‚ fenders‚ and so on‚ are parts referred to as “aftermarket” or “functionally equivalent” parts when made by a company other than the original car manufacturer (Ford‚ Chrysler‚ Chevrolet‚ and others). This industry sells automotive parts and other products used
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information to the customers about the functions of scooters. On the other hand‚ communication is sometimes ineffective‚ if the executive do not have to skills to influence the intermediaries. Improper communication channel creates disturbance in the distribution programming model. Effective Work Teams: Organization has to develop the effective work teams in order give tough competition to the rivalry firms. In
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A U TO M O T I V E The Indian Automotive Industry Evolving Dynamics KPMG IN INDIA Foreword The automotive industry is one of the focus industries for KPMG globally‚ given its importance both in the mature economies of countries such as the US and Germany‚ and in the emerging economies of China and India. The Indian automobile industry has emerged stronger from the recent global downturn‚ and sales across all segments have seen record breaking numbers in the recent past. While the Indian
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Supplier is obliged to arrange bunkering of the vessels with fuel and lubricants in accordance with the request letter‚ thus duration of bunkering process is defined by technological features of bunkering process and quantity of fuel and lubricants declared by the Customer for bunkering. 1.2 The Customer is obliged to give in due time the vessel for bunkering in agreed with the Supplier place‚ accept and pay for the fuel and lubricants in proper time. 2. THE PRICE AND THE ORDER OF PAYMENTS
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Problem Statement: Camar Automotive Hoist (CAH) produces top quality automotive hoists. The company is currently faced with making a critical decision which may significantly effect its future operations and long term competitiveness. The president‚ Mark Camar has just received a proposal about the option to enter into the European market‚ prepared by the Camar marketing manager. Mark Camar must decide on a course of action that will maximize profits and keep risk to a minimum level. Issues:
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Case study of automotive industries in Thailand Contribution of MNC’s in automotive industry: Most of the developing countries consider that the automotive industry will move the country toward an intensive industrialisation by creating a large set of related businesses. Thailand aims to be regarded as the Detroit of Asia. The country has engaged in the last few decades in the development of the automotive industry‚ with a special focus on domestic auto-assembly. Thailand is the world’s
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the french automotive industry analysis and statistics 2011 6.4 million m d te y l a tr ) re us bs ce ind jo a n e ct fr iv re n ot di s i om in er ut nd rk e a t a wo th rec to (di 2.3 million e id h w ncch ld reen ncres or f ffr rare –w o f f u n o inct le ioes s fa oP ctye eru n Pe ulo ra odP tum e Pr mfac u an 335‚000 1st industry s in a te (in nd d rm 20 ev s o 08 el f r ) in oP es fr me ear a n nt c ce bu h dg et v by ehic th fr le ro en s w ug ch er ho m e
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Sectors in the automotive industry - The automotive industry has three major sectors: assembly of motor vehicles‚ component parts manufacturing‚ and motorcycle assembly. There are 14 motor vehicle assembly and manufacturing plants including two national car projects: Proton‚ which manufactures passenger cars; and Perodua‚ which produces passenger and commercial vehicles. Nine companies are involved in motorcycle assembly. Other car plants include Nissan‚ Toyota‚ and KIA. There are more than
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138-hectare site in Sungai Choh‚ Rawang‚ Selangor Darul Ehsan. It houses among others Perodua corporate building‚ R&D testing laboratories and styling studio‚ vehicle test track‚ manufacturing plant‚ engine plant‚ pre-delivery inspection area‚ vehicle distribution stockyard and parts warehouse. Perodua Auto Corporation Sdn Bhd (PCSB) was established in the final quarter of 2001. Besides Perodua‚ the two other joint venture partners of PCSB are
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