Case Study: Yorktown Technologies 10/1/2014 Executive Summary The Problem I have been asked to evaluate the marketing strategy for Yorktown Technologies.Specifically‚ what strategy they should use to become more successful by reaching their full potential and operating at an increased profit. Yorktown Technologies‚ in the beginning‚ had projected sales of $4‚000‚000. Unfortunately‚ with the absence distribution strategies and a marketing strategic plan‚ they only made a profit of $500
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Case Study of ZYX Incorporated Executive Summary ZYX Inc is determined to find out what is causing the increase in absenteeism and sick leaves. ZYX’s employees’ job satisfaction will be measured by using different types of tests in which one will be able to find out the variables that impact their satisfaction. In this study one will be able to understand why there are attendance problems‚ as well as the factors that interfere with such problems and what needs to be done to improve job satisfaction
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driving growth at Corning? What is the role of Houghton family? What are the financial results? Right from the days when Corning developed the bulbs for the electric lights designed by Thomas Edison‚ the firms had maintained a strong dedication to technology and innovation. About 4-6 percent of the annual revenue was set aside for research‚ development and engineering. In the 1990s‚ this figure became 10 percent. There was constant emphasis on R&D efforts. Even during the telecommunication crash of
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This paper discusses the evolution of flat-panel display (FPD) technology over time and a forecast of the future of this technology. Discussion of its application is restricted to television and computer monitors only. Hereafter‚ any reference to ‘the market for FPD’ involves these applications only. I. Description and Evolution of screen technology The traditional cathode ray tube (CRT)‚ had been a dominant design for a long time; however‚ in the last six years a shift in consumer preference
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Title – Promising Beacon Technology for Store Managers and Consumer Summary - Retailer push location specific information directly to the customer via their smartphone‚ and get data depending on customer’s interaction with beacon! Body - Beacon Technology is on its way to strengthen buyer-seller relationship and provide data to the retailers to improve the in-store experience for the shoppers. For years‚ retailers considered Near Field Communications (NFC) technology to track the number of
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Case Study SM Technologies Ltd. (Developing Sales and Distribution Strategies) [pic] Location: Nagpur‚ Maharashtra‚ India (5th Vijaynagar Main 9th Cross-‚ Bangalore‚ Karnataka India) Bangalore branch office head: Arun Kumar Historical Background SM TECHNOLOGY Co.‚ Ltd. is a manufacturing company. It is a professional marketing organization and is being managed by a group of electronic engineers having varied experiences
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Collin Technologies Case Study Baldrige Performance Excellence Program National Institute of Standards and Technology (NIST) • United States Department of Commerce July 2013 To obtain Baldrige Program products and services‚ contact Baldrige Performance Excellence Program Administration Building‚ Room A600 100 Bureau Drive‚ Stop 1020 Gaithersburg‚ MD 20899-1020 Telephone: (301) 975-2036 Fax: (301) 948-3716 E-mail: baldrige@nist.gov Web: http://www.nist.gov/baldrige The Collin Technologies Case Study
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Agilent Technologies Case Study Business Objective: The IT philosophy of Agilent is to conduct its business on-line‚ in real time using the internet and the state of the art technology currently available in the market‚ with the objective of being an efficient enterprise. The primary objective of any organization is to increase revenue and decrease cost simultaneously. It is to be kept in mind‚ that due to the rapid changes in technology‚ an IT investment cannot be planned for more than 5
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Assignment One - Case study‚ Hindustan Computers Limited (HCL Technologies) Behaviour modification strategies. Behavior modification strategies are based on the principals of operant conditioning and reinforcement theory‚ which take the view that learning is influenced by the environment. The renowned psychologist B. F. Skinner expressed that through operant conditioning‚ people’s behavior could be shaped by reinforcement or lack thereof. According to Wood‚ et al‚ a reinforcer is a stimulus
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Sunflower Incorporated Sunflower Incorporated is a large distribution company with over 5‚000 employees and gross sales over $700 million in 1991. The company purchases and distributes salty snack foods and liquor to independent retail stores throughout the United States and Canada. Salty snack foods include corn chips‚ potato chips‚ cheese curls‚ tortilla chips‚ and peanuts. The United States and Canada are divided into 22 regions‚ each with its own central warehouse‚ salespeople‚ finance department
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