Corporate resources: Marketing Apple designs‚ manufactures and markets personal computers and related software‚ peripherals and personal computing and communicating solutions. How can Marketing and Sales achieve a competitive advantage and add value in the value chain? For example‚ customers are attracted to Apple’s Macintosh computers for a variety of reasons‚ including the reduced amount of training resulting from the Macintosh Computer’s intuitive ease of use‚ advanced graphics capabilities
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AMBIDEXTERITY EXERCISE .....by Melvin D. Saunders ......Ambidexterity is the ability to use both your hands with equal ease or facility‚ but if you’re armless‚ it could be your feet! In fact‚ it is quite advantageous in certain sports and martial arts to be able to use both your feet with equal facility. The Greeks encouraged and tried to promote ambidexterity because it was simply logical in sports and battle to be adept with both hands instead of one. By combining the Phoenician style of writing
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PEST Analysis of Philips company: POLITICAL FACTORS Because Philips is an international company‚ it has to deal with many political factors such as: tax policy‚ employment laws‚ environmental regulations‚ trade restrictions and political stability inside each country they are in. Philips is a manufacturer‚ a sales company and needs to maintain service organization too‚ so it must deal with many varieties of laws and policies that are changing‚ depending the country and the time. For example
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Michael five forces model Rivalry among competing Firms: this is usually the most powerful of the five competitive forces. The strategies pursued by one firm can be successful only to the extent that they provide competitive advantage over the strategies of other firms (Grobler 2009) Due to China’s incredibly high FDI rate‚ more and more companies are investing into Chinese businesses and strengthening them in both their domestic markets and also on the global front. With the ever increasing
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When we think Disneyland‚ we think the happiest place on earth. For those who think this is an exaggeration‚ let me shed some light on why this place is magical for me. Disneyland to me means family traditions with a heart full of happiness and love. When you first enter Disneyland‚ you are overcome with a vast amount of emotions. I get a nervous feeling deep inside my gut. The excitement overwhelms me‚ knowing that in just a few small steps‚ I will see the castle at the end of Main Street. The smell
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most international companies in the world. With a workforce exceeding 285‚000 staffs‚ they provide solutions for almost every logistics needs. DHL is part of the world ’s leading postal and logistics Group‚ Deutsche Post DHL and comprehends three divisions: DHL Express‚ DHL Global Forwarding and DHL Supply Chain. SWOT ANALYSIS 1) Strength • Worldwide spearhead in in the air cargo industry and classified as ‘World’s Top 50 Cargo Airlines’ • Able to customize and tailor make services for their
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Assets in accounting In the financial accounting sense of the term‚ it is not necessary to be able to legally enforce the asset’s benefit for qualifying a resource as being an asset‚ provided the entity can control its use by other means. The accounting equation relates assets‚ liabilities‚ and owner’s equity: Assets = Liabilities + Stockholder’s Equity (Owner’s Equity) Assets = liabilities + Capital liabilities = Assets - Capital Capital = Assets - liabilities That is‚ the total value of a firms
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They are fun and enjoyable. I think the number one place to visit if you are a kid is Disneyland. It is amazing. You can go on rides‚ eat junk food and those two things are amazing by themselves. Everyone has a favorite place to go and everyone has a great memory of it. Let me tell you one of my favorite vacations I have gone on. A long time ago I would say 2 years ago my family went on a vacation to Disneyland. It was amazing. Let me start on the car ride. My parents sat up front and I and my older
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micro environmental factors which influence marketing decisions Using your own organisation (or an organisation of your choice) outline the Macro environmental factors which are influencing it. Description of a Macro/Micro environmental Analysis ORGANISATION ...................O2....................................... FACTOR |
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Case Brief: Disneyland 1.) How accurate was the projection of visitors to the park? Estimated attendance: 2005 – 5.6 million Actual attendance: Sept. 12‚ 2005 (opening day)-5.2 million In its first year‚ Disneyland in Hong Kong were 400‚000 short of its target of 5.6 million projected visitors Estimated attendance: 2008: 7.1 million Actual attendance: 8.2 million In order to attract more visitors‚ the park has announced to add four new attractions‚ apart from the already-announced
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