SWOT-Analysis of Disneyland® Paris _________________________________________ Marketing for E&BE Tutorial group: 3/4 Subgroup: 2 Annett Behr (s2540363) Lino Dal Ben (s2490803) Celine van de Laar (s2477335) Janine Legtenberg (s2554747) Table of contents Introduction 2 Internal analysis 3 The market 3 Disneyland® Paris’ position and performance 3 In comparison to other amusement parks 3 Financial performance 4 Conclusion 4 Value 4 Disneyland® Paris’ marketing mix 5 Product 5
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Why didn’t Disney managers anticipate better the cultural blunders they experienced when Disneyland Paris first opened? The management team of Disney did not better anticipate the cultural blunders of Disneyland Paris because they used their past theme park opening experience in California‚ Orlando and Tokyo as models to replicate. Unlike their past experience Euro Disneyland (now Disneyland Resort Paris) the first multicultural park. What Disney executives did not realize was that they need
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PESTLE ANALYSIS OF DISNEYLAND PARIS Posted on October 12‚ 2014 by uwegroup2014 Political The French labour law dictates that a person should work for 35 hours a week but may not exceed 48 hours a week. Overtime has to be paid for the first-eight hours and is worth 25% of their base hourly wage and after that its worth 50%. Concluding that in theory Disneyland Paris would have to employ two employees for one position to be efficient and not to break any labour laws. Economical France encountered
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research disaster In this essay‚ the point of interest will be the market research disaster of Walt Disney Company after they opened a Disney park in Europe. The Walt Disney Company had experienced a big failure in the theme park business. Having successfully opened parks in the US and Asia‚ the idea to open one in Europe came natural. The city of Paris was chosen to host the new theme park. That was the first of many decisions that led to a very unsuccessful opening of EuroDisney. Many factors
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The Success and Downfall of Disneyland Paris and Fordlandia Many companies throughout the United States are resorting to developing their business abroad. This is because of factors such as the ability to cut costs through cheaper building material and labor‚ an increase in their revenues‚ working with less taxes and easier labor laws‚ and by expanding their general market. The Walt Disney Company and Henry Ford‚ are two examples of ones who tried to expand overseas. These foreign expansions
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Four Seasons Goes to Paris: "53 Properties‚ 24 Countries‚ 1 Philosophy" GROUP#2 November 27‚ 2005 Four Seasons Hotel and Resorts (FSH) always prided itself on being the choice for a luxury hotel experience. Since its inception date in 1960‚ FSH expanded its renowned services to include the current number of 67 hotels in 30 different countries with continued expansion in progress. FSH attributed its success to its organizational culture‚ which did‚ and continues to embody‚ the dedication
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A. What has made Four Seasons successful over the last 30 years? A number of main factors have contributed to the success of Four Seasons over the last 30 years. To begin with‚ Four Seasons has had an exceptional management team and structure that has had the ability to deliver and maintain its highest and most consistent service standards at each property in a cost-effective manner. These top managers were all world citizen‚ which means that they are able to act as the local citizens in any country
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“Four Seasons Goes To Paris” This case study presents a clear example of the two simultaneous challenges of entering the global market with a well established brand and culture. The first challenge‚ and one that might seem obvious‚ is that of understanding the culture with which you hope to create a successful partnership of sorts‚ and the second challenge is that of understanding the traits‚ characteristics‚ strengths and weaknesses of your own brand or corporate culture‚ and how you may need
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HBS | The Four Seasons Goes to Paris I. EXECUTIVE SUMMARY a) Description of company in general terms Isadore Sharp founded Four Seasons in 1960. Four Seasons is a Canadian international luxury hotel company. The first Four Seasons hotel opened in 1961 in Toronto‚ Canada. The 1970s began with a defining moment‚ the opening of a hotel in London. This hotel set the future of the company and pioneered many of the signature Four Seasons services‚ now delivered worldwide. In 1976‚ the company
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Four Seasons Goes to Paris: 53 Properties‚ 24 Countries‚ 1 Philosophy Four Seasons is the world’s leading operator of luxury hotels and resorts. They are well known not only in the U.S. but they are a huge international hit. They have been successful over the last thirty years because of their strengths of diversity and originality. Four Seasons does not want to be a globalization of markets like McDonald’s‚ where everyone is the same. They are not a “cookie-cutter company.” This is a great
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