OF MARKETING (MKT101) Case Study – Team Project (15 points) BP: Transforming Its Strategy “Beyond Petroleum” (p. 47-49) Each team should submit a written report by May 13th‚ 2012 at 1:00 pm. 1) Format The written document will be approximately 6 to 7 pages (excluding references and appendixes). The case write-up should have the following format: i. ii. iii. Cover page (with alphabetized names and students ID) Introduction (including a brief summary of the case) Answer to questions: 1.
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Global Marketing - Case OREO INSTRUCTIONS: Watch the video “ Oreo” and respond the following questions in Blackboard: 1. What kinds of consumer research should be undertaken in each country to determine the appropriate extent of adaptation of the marketing mix for Oreos. * As the video mentions they had to investigate the frequency at which people buy in the stores because in Brazil or Venezuela the people don’t have much space to their food in their houses or they eat them in their
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How Starbucks Downsizing Affects Global Strategy How Starbucks Downsizing Affects Global Strategy Starbucks‚ America’s most popular coffee‚ is attempting to become the World’s most popular coffee. The credit crisis in the United States has forced Starbucks to close 600 coffee shops across the United States. This economic downturn in the United States has pushed many companies to look to new international markets. At the same time Starbucks is closing stores in the United States it is
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1. External factors that have impacted the profitability of the newspaper industry in general and‚ specifically in Hong Kong‚ over the last 20 years: Main factors:- Economy and government policies-China adopted Open Door Policy for businesses. This promoted foreign trade and economic investment‚ and led to evolvement of many business start-ups. In 1980s‚ the economy was booming‚ Hong Kong became magnet for international trade‚ with its high GDP growth rate‚ averaging to 5.2%. With improved
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L’oreal of Paris: Bringing “Class to Mass” with Plénitude Executive Summary L’Oreal Plénitude’s problem in US market is ignoring cultural and traditional differences about buying behavior of consumers while entering the market. The products and marketing strategy are too overwhelming for US consumers. Thus company should prevent this confusion as main goal. To overcome this problem‚ company should release Americanized packaging and have simplified advertisements. Analytical Summary
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Case study‚ YouTube LLC; Going Global by acting Local The SWOT analysis of YouTube India can be summarized as Strength * High technology for copyright protection * User-friendly * The international brand name of YouTube * Many alliances to provide the site with more Indian local contents. Weakness * Limited local content will achieve more with its partnerships. * Weakness in providing a variety of languages. YouTube Indian site have all YouTube content but in English‚ they
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The Importance of Business Models: A Closer look at Disneyland Written by: Course: Block: Lecturers: Rik Spitters International Master in Media Innovation BM-‐01 Hans de Nie‚ John van den Elst Introduction This essay is
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Lululemon Athletica Inc. was founded in Vancouver‚ BC (Lululemon Athletic Inc.‚ 2016). The company designs‚ distributes‚ and sells athletic apparel for women and men (Lululemon Athletic Inc.‚ 2016). At their January 31‚ 2016 fiscal year end‚ Lululemon earned $2.06 billion in revenue‚ which was a fifteen percent increase from the prior fiscal year end (Lululemon Athletic Inc.‚ 2016). Lululemon operates 363 retail stores worldwide with locations in Canada‚ the United States‚ Australia‚ New Zealand
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Disneyland: Not the Happiest Place On Earth George Lipsitz argues that Americans after the 1950’s wanted to delude themselves that their worries were over‚ that poverty did not exist‚ that slavery did not happen‚ and that work was never done. The creation of Disneyland reinforced this delusion because in actuality “Disneyland was a fantasyland‚” an imaginary world where Americans went to escape the realities of the world. Walt Disney wanted to create a park that “would physically block out any
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now made it their number one target for growth.� Why and how did Starbucks venture into the orient? Let’s begin by taking a look at their global/entry strategy along with decision factors. Secondly‚ we will focus on the Chinese government’s possible influence on the company. Finally‚ we’ll touch on future strategic factors. Starbucks international entry strategy for China was basically two-fold. The first phase of the entry was to build the brand. In the initial stages Starbucks tested the waters
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