Situation analysis and marketing planning. The importance of the internal and external environment and their effect on the development and implementation of marketing planning is crucial and should be highly considered by any organisation wishing to be profitable in the increasingly competitive international marketing arena. Multinational companies that desire to prosper‚ should develop a coherent international marketing plan having‚ as a starting point‚the analysis of the environment. Based on
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1.3 Conclusion of primary research Analysis of primary research 2.0 Introduction 2.1 Profile of manager and business 2.2 Analysis of questionnaire finding 2.3 Conclusion Theory regarding porters 5 forces framework 3.0 Introduction 3.1 Porters five forces diagram 3.2 Analysis of Porters five forces 3.3 Past analysis of Ryanair 3.4 Conclusion Application of SWOT analysis 4.0 Introduction 4.1 SWOT analysis for Ryanair 4.2 SWOT analysis for Aerlingus 4.3 Conclusion Appendices
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Alina Belkina 1. Short overview of LUKOIL Industry Oil and gas Founded 1991 Headquarters Moscow‚ Russia CEO Vagit Alekperov Products Petroleum‚ Natural gas‚ Petrochemicals Revenue Increase US$ 139.2 billion (2012) Net income Increase US$ 11. billion (2012) Employees 150‚000 LUKOIL‚ a vertically integrated oil company‚ and carries out exploration‚ acquisition‚ integration and subsequent efficient development of oil and gas fields outside the Russian Federation to facilitate the
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PESTEL Analysis In this part all factors‚ which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors shall be explained. The analysis of those factors of the macro-environment is therefore often known as PESTEL analysis.3 PESTEL is an acronym for the six key strategic areas of change: Political‚ Economic‚ Social‚ Technological‚ Ecological and Legal and a technique for understanding the various external influences on a business4
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PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. 3.1 Political With selling cars in 17 countries ‚Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to induce production of more environmental cars to meet strict emission levels. The second important factor is US government energy loan programs for
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and is wholly-owned by the Government of Dubai directly under the Investment Corporation of Dubai. Cargo activities are undertaken by the Emirates Group’s Emirates Sky-Cargo division. SWOT Analysis This part of the assignment will analyse the strategic position of Emirates Airline through the use of SWOT analysis. Based on the given case‚ the strategic position of the Emirates Airline specifically their airline and aviation position has been challenged because of the changing situations of the
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PESTEL-analysis for shipbuilding industry at the Russian Far East Group of factors Representation Conclusion (O/T) Political factors Governmental policy Tax policy Russian – Chinese and Russian-South Korean relationships Level governmental subsidies World Oil & Gas market Concentration of governmental efforts for construction and development of infrastructure of Russian fleet. Maintenance of good technical condition of Russian fleet for successful completing of its goals and
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PESTEL ANALYSIS OF EUROPEAN BREWING INDUSTRY Political * Government organising public events in order to make public aware about the effects of alcohol consumption on the health. * Government is imposing restrictions on consumption of beer and alcohol products. * If anyone is influenced by alcohol in doing crime they are fined with high penalty. This initiative taken by the government was one of the reasons that transformed the buying behaviour of European market. Though would be classified
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SWOT analysis and PEST analysis (Notes to accompany templates) The SWOT analysis is an extremely useful tool for understanding and reviewing the company’s position prior to making decisions about future company direction or the implementation of a new business idea. A SWOT analysis can be completed by an individual within the organization (provided they can take an overview of the current situation) but is often best completed in a team or group. The discussion itself is informative‚ and the quality
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PESTEL analysis Political/Legal Environment Over the past several years‚ there has seen a plethora of patent lawsuits within the smartphone industry. In the highlycompetitive environment‚ manufacturers of handsets have been aggressive in protecting their intellectual properties by suingcompetitors by claiming infringements on patents. For example‚ in March 2010‚ Apple sued HTC for allegedly infringing on20 Apple patents (Weil‚ 2010). Apple also sued Nokia in 2010 for similar patent infringements("Patent
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