GM describes their brand politics as having "two brands" which "will drive our global growth. They are Chevrolet‚ which embodies the qualities of value‚ reliability‚ performance and expressive design; and Cadillac‚ which creates luxury vehicles that are provocative and powerful. At the same time‚ the Holden‚ Buick‚ GMC‚ Baojun‚ Opel and Vauxhall brands are being carefully cultivated to satisfy as many customers as possible in select regions. As it emerged from bankruptcy and company reorganization
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revolution in digital entertainment and deliver the future of experience. The decision taken by Microsoft lead to its diversification in gaming consoles and online gaming industry. The diversification allowed Microsoft to utilize the economies of scope of the two industries.XBOX diversification satisfies the three essential tests to be applied in deciding whether diversification will truly create shareholder value. | The attractiveness test: The gaming industry which includes PC games‚ online
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1. Why has Disney‚ historically‚ been so successful? What accounts for the 70-year success of Disney? Brand equity‚ company culture emphasize on teamwork‚ communication and cooperation. Pushed the staff hard 2. What does the Disney name contribute to each business? Producer of the predictable family style and the father of a family of loveable animals. What are Disney’s core competencies? Create universal timeless family entertainment‚ a strong believer in the importance of family life‚ fostering
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Disney! Pixar Practicum Case Final Write-up Group 2: CEN‚ Cate FORNACIARI‚ Jacopo GUPTA‚ Nikhita KEATING‚ Alex LEE‚ Joon 1 EXECUTIVE SUMMARY Disney currently faces difficult decision regarding its relationship with Pixar. Although previous collaborations with Pixar have brought immense success for Disney in terms of revenue and recognition‚ Pixar’s CEO Steve Jobs has been trying to negotiate a fairer deal with no success. Disney wishes to stay with previous negotiation terms‚ as it is more favorable
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to high level of diversification in the motorcycle industry. The corporation owns and operates in many countries world wide‚ and has plans to enter more when the time is right. Harley-Davidson‚ Inc. has brought many jobs to local areas and made many joint ventures and projects to help the community and the company. The company has been looking at what did and still does make them the number one seller of motorcycles in the United States and World wide. Diversification Harley-Davidson
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DIVERSIFICATION AND FIRM PERFORMANCE: AN EMPIRICAL EVALUATION Anil M. Pandya and Narendar V. Rao Abstract Diversification is a strategic option that many managers use to improve their firms’ performance. This interdisciplinary research attempts to verify whether firm level diversification has any impact on performance. The study finds that on average‚ diversified firms show better performance compared to undiversified firms on both risk and return dimensions. It also tests the robustness of these
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business units have sufficient competitive advantage. In 1965‚ Pepsi-Cola and Frito-Lay combined forces to create a new company that could capitalize on the combined strengths of the two companies. Almost immediately‚ the company used this new synergy to create such new snack products as Doritos and Funyuns‚ both or which have proven to be successes. In addition‚ PepsiCo entered new markets including Japan and Eastern Europe. However‚ the company also had its share of crucial missteps – principal
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Skills competency fairs are held annually by most healthcare facilities. They are usually organized and managed by nursing managers and nursing educators. Skills competency fairs allow staff to demonstrate competence with nursing skills that are used daily to provide optimal patient care. The primary goal of these fairs is to ensure competency of the staff‚ to achieve positive outcomes for patients (Roman‚ 2015). Before planning the fair‚ nursing managers and nursing educators come together and collaborate
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transformation and transition of The Walt Disney Company has been staggering. The ability of the organization to integrate and excel in so many business areas is admirable and should be respected on many levels. Michael Eisner’s crucial role in the turnaround of the organization since his arrival in 1984 is valued on many levels‚ but over that last few years‚ he has taken many missteps in properly managing the organization. Although Eisner often vocalized his want for Disney to effectively “manage creativity
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Today unions have a bigger number of members because and are able to stay afloat due to venturing into other industrial sectors. Due to such diversification‚ unions are not able to adequately focus on a particular category of workers. This means that policy and wage setting for different categories of workers are hampered (Mello‚ 2015). Policies that employers should abide by and wages that should
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