I. COURSE TITLE: CRUISE SALES AND MANAGEMENT II. COURSE DESRIPTION: This course explores the travel industry by developing an understanding of the reference materials used to market cruise for domestic and international destinations. Course Credit: 3 units lecture Contact Hours: 3 hours lecture/week 54 hours of lecture/term III. COURSE RATIONALE Cruising has been considered a global phenomenon; statistic shows the growing popularity of the cruise industry. This course
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2013 Case Study: Implementation One of the problem plaguing the cruise industry is lack of brand recognition. There are at least 17 different brands in the industry with very little differentiation between them. While there are different categories including contemporary‚ destination‚ premium‚ and luxury‚ there is not much to separate one brand from another in these categories. Many people will decide that they want to go on a cruise and choose one of these categories without considering what the
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Health Cruises Homework 1. What is the minimum number of passengers Health Cruises must sign up by November 20th to break even? *Fixed costs = $220‚000 (Ship rental and crew) + $65‚000(initial advertisement expense) +$10‚000(administrative expense) = $295000 *Contribution per unit = $1500 -$200 = $1300 *Breakeven point (in units)= 295000/1300 = 226.92 : At least 227 passengers should sign up for Health Cruises by November 20th.
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Case Carnival Cruise Lines Mission statement of Carnival cruises Mission statement is a statement of the purpose of a company‚ organization or person‚ its reason for existing. (http://en.wikipedia.org/wiki/Mission_statement) The Mission of Carnaval cruise line: Our mission is to deliver exceptional vacation experiences through the world’s best-known cruise brands that cater to a variety of different lifestyles and budgets‚ all at an outstanding value unrivaled on land or at sea." Vission statement
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Introduction In the present age‚ businesses have to intensive analysis themselves to improve shortcomings and get higher profit; SWOT analysis is a good way to choose. This essay will introduce the definition of SWOT analysis and the background of why people use it frequently. After that‚ there will be few examples to proof the opinions of SWOT analysis will help enterprises a lot on proving of their management and strategic planning. The merits and shortcoming when using this process will also
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CRUISE CONTROL DEVICE INTRODUCTION Everyday the media brings us horrible news on road accidents. Once a report said that the damaged property and other costs may equal 3 % of the world’s gross domestic product. The concept of assisting driver in longitudinal vehicle control to avoid collisions has been a major focal point of research at many automobile companies and research organizations. The idea of driver assistance was started with the ‘cruise control devices’ first appeared in 1970’s
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Administration Professor Concepcion March 17‚ 2015 SWOT Analysis A SWOT analysis is a tool to identify the strengths‚ weaknesses‚ opportunities and threats involved in a business. Strengths mean characteristics of a business in advantage over others‚ while weaknesses are disadvantages relative to others. Opportunities mean elements that a business can exploit for its development‚ while threats are trouble will be face to. SWOT is to carry out the environment analysis and separate information into internal
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Introduction: Cruise ship industry are viewed as travel for pleasure in the sea. They defined “cruise ships” not only as transportation but also as trip for pleasure in the sea. As Cooper‚ Fletcher‚ Gilbert and Wanhill (1993) stated‚ “Cruising is more a leisure product than a mode of sea transportation.” The cruise ship industry is increasingly being popular as floating resorts Dowling (2006). This floating resort has bars‚ restaurant‚ entertainment spot‚ sports facilities‚ shopping centers‚ and
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What is Cruise ship? Cruise is a large ship that floating at holiday resort for vacations. On board you can enjoy the luxury and comfort of a star hotel and you can choose from different activities. Most cruise ships are equipped with several restaurants‚ bars‚ casinos‚ swimming pools‚ Jacuzzi‚ spa‚ gym‚ shops‚ theater‚ cinema and more. The interior is tastefully decorated with an eye for detail and design. Cruise can take you to everywhere in the world. What makes cruise vacation so special? Why
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Case Overview It is 1984‚ and Disney is the target of a potential takeover by notorious greenmailer Sual Steinberg. Disney is faced with the option of fighting the takeover through the courts and media‚ or to repurchase Steinberg’s shares‚ in effect‚ giving in to his greenmail attempt. However‚ there are many other important issues which are facing Disney. These range from Disney’s abysmal return on investment in recent theme park investments‚ to the complete failure of Disney’s motion picture
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