growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes. As demand for liner travel declined in response to the development of less expensive and much faster air service‚ shipping lines were forced to respond to the new market conditions by developing sea travel for the middle class‚ i.e.‚ cruises. In addition
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SARKISIAN CRUISE LINE Assistant Entertainment Director Prepared for: Professor Evelyn Shankus‚ M.S. Submitted by: Jeremy Olsen Jeremy Hall Carmin Hatch Katelyn Templeton Amy Hargrave Aliesha Salisbury November 28‚ 2012 TABLE OF CONTENTS History/Organizational Overview # Job Analysis # XX # XX # Job Description # XX # XX # Recruiting Methods # XX # XX # Selection procedure # XX # XX # Interview
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03/15/2010 Carnival Corporation-2007 Carnival Corporation is the largest cruise and most profitable cruise ship operator in the world. Carnival is headquartered in Miami‚ Florida and London England and employs 80‚000 employees. “Carnival operates a fleet of 95 ships‚ with another 11 ships scheduled for delivery between 2010 and 2012 (Carnival Corporation‚ 2010).” Carnival cruises to Alaska‚ the Caribbean‚ Panama‚ South America‚ Mediterranean‚ New England‚ Bermuda‚ South Pacific‚ and the Bahamas
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Carnival Corporation is the worlds largest cruise ship company‚ within approximately 50 of the cruising market. The company had focused on it one specific strategy do one thing and do it better than anyone else and bought a very successful result. Carnival had it particular strengths in the market‚ such as superior experiences‚ excellent services‚ good reputation‚ a variety of diversification‚ etc. The interesting thing is these strengths did make Carnival to be the first of cruising market‚ but
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PERSONNEL: DUTIES‚ FUNCTIONS AND RESPONSIBILITIES HOTEL DIRECTOR The Hotel Director is responsible for all hotel departments onboard and supervises all "hotel" department heads to ensure company standards and procedures are being upheld‚ in an effort to maximize guest service and satisfaction. The Hotel Director oversees crew morale onboard and allocates crew cabins. They are directly involved in the maximization of onboard revenues and will monitor and control expenses and requisitions of
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STRENGTHS * Owning of cruise brands‚ tour companies‚ hotels * Forms of entertainment * Competitiveness of the corporation | WEAKNESSES * Safety and security * Environmental safety practices * Overtime pay issue | OPPORTUNITIES * Population * Economy | THREATS * Hurricanes * Lawsuits against the corporation * Competitors | Carnival Corporation & plc was a global cruise company and one of the largest vacation companies in the world. Owning of cruise brands‚ tour companies
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Situation Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence‚ which is fun. Problem Statement One area that Carnival needs to improve upon in order to stay competitive within the industry is information technology. Carnival has a large IS group‚ but the focus has been on maintenance and operations of the existing infrastructure. In
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unconscious ideas that dwell in our brains. ACMT was not the first place where I encountered the importance of cooperation and variety of cultures. I was acquainted with a lot of nationalities from my previous work on cruise ships. When I first came to work for the Carnival Cruise Line Company‚ I did not know anything about shipboard life. I still remember my first day when I arrived in Miami‚ our port of call. I was looking at the giant floating city with a blue name printed on it: “Carnival Valor”
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Carnival Cruise Lines is a British-American owned cruise line‚ based in the Doral suburb of Miami‚ Florida in the United States. Originally an independent company founded in 1972 by Ted Arison‚ the company is now one of eleven cruise ship brands owned and operated by Carnival Corporation & PLC. The company has the largest fleet in the group‚ with twenty two vessels currently in operation. Executive control of the company is provided by the North American division of Carnival Corporation‚ headquartered
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Index Executive Summary pg. 3 Carnival Corporation Mission Statement pg. 4 Evaluation of Mission Statement pg. 4 Company Objectives‚ Strategies and Core Competencies pg. 6 Business Scope pg. 9 Financial Ratios - 2002 pg. 12 Company Strengths pg. 14 Company Weaknesses pg. 15 Value‚ Rareness‚ Imitability & Organization (VRIO) pg. 15 Value Chain pg. 16 Opportunities pg. 17 Threats pg. 17 Strategic Objectives & Relative Evaluations pg. 18 Strategy Implementation pg. 21 Balanced Scorecard
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