Ad-comm Group “Whitebook”: Cross-marketing Platform for Luxury Brands in Japan 1. What is a Whitebook? What role(s) does it play in the Marketing strategy of Ad-comm’s client companies? Answers 15 lines maximum. Whitebook is a cross marketing platform‚ a magazine that is published in Japan every 4 months and which displays nine luxury brands in nine diverse types of product. The magazine is customized for each luxury sponsors. The Whitebook plays an important role in terms of marketing strategy
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Disadvantages of Standard Costing: - Standard costing is very good system‚ but it should be giving regard to following limitations: Establishment of standards may demand a lot of skill‚ imagination and experience. If all factors are not in harmony‚ desired result will not be forthcoming. There are no inset circumstances to be considered for fixing standards. The conditions under which standards are fixed do not remain static. With the change in circumstances‚ if the standards are not revised
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The Advantages and Disadvantages of Franchising in France 1 Running head: International Trade: Licensing and Franchising The Advantages and Disadvantages of Franchising in France Presented by: Deon E. Boswell Of Team McWorld University of Maryland University College AMBA606 November 4‚ 2005 The Advantages and Disadvantages of Franchising in France 2 Executive Summary The tremendous growth in franchising over the last decade can be traced directly to the explosion of growth in international
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Q2: What does it take to succeed in the restaurant franchising business? As a CEO of headquarter‚ he should have a clear understanding about the difference in the different region. He should encourage managers of subsidiary companies and not to interference too much. In fact‚ the national political difference is existing and headquarter have to adapt the political system‚ rule of laws and political risk. The restaurant franchising business would get more value if they have an effective and
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Personal Leadership Platform Ryan M. Reynolds University of Oklahoma Personal Leadership Platform My leadership platform will focus on three main leadership traits: vision‚ competence‚ and empathy. Without these three traits‚ I believe one may be considered a manager but not a leader. How these characteristics are developed‚ employed‚ and classified will also be covered. It is important to note that leadership must be built on a foundation of honesty and trust‚
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Entrepreneurship & Small Business Management FRANCHISING Definition The practice of using another firm’s successful business model. According to David H. Holt: A business system created by a contract between a parent company called “Franchisor”‚ and the acquiring business owner called “Franchisee”‚ giving the acquiring owner the rights to sell goods or services‚ use certain product‚ names or brands or to manufacture certain brands. Characteristics It is an agreement Franchise does not own
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TABLE OF CONTENTS INTRODUCTION The decision has been taken by Appledore Accountants Plc to set up a new computer support department in-house. I have been assigned as a Senior Support Technician‚ to set up new procedures. To be more explicit‚ it is about the production of: acceptance plans for hardware and software‚ of security policies‚ health and safety requirements and setting standards for user documentation. So‚ I am going to start describing white box testing and black box testing
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Political Platform Preamble: It is the duty of the people‚ that do provide for themselves‚ to share the basic commonwealth of their communities and create peace within the United States as a whole. We must therefore establish a code of living to follow and become peaceful throughout. This code is as follows: 1. Taxes: I believe that taxes have become an issue that if not alleviated now‚ my hope is that it will not become an illness beyond our individual cure. 2. Budget: I believe that the United
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PLATFORM OF JOSEPH EJERCITO ESTRADA Vision: A democracy that is truly pro-poor. A country with peace and order. A government of transparency and accountability. Economic Agenda REVIVING THE ECONOMY Steady economic growth that is felt by the masses. GNP growth is meaningless if poverty and hunger levels and other measures of quality of life remain poor. An Estrada Administration will increase growth while also increasing the country’s human development index. This will be achieved by strengthening
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Presented By: Mohiuddin Rana Windows Server: Windows Server is a server operating system from Microsoft Corporation. Windows Server offers ease of management through its interface. The Windows Sever web hosting environment supports major Web programming languages and databases such as PHP‚ MySQL‚ ASP.NET and MS SQL. Unix (Linux) Server: Unix is a registered trademark of The Open Group that refers to a family of computer operating systems. Officially licensed Unix operating systems include
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