ES_TBL_7/1 17/8/04 7:40 pm Page 1 Chapter 1 Enter the Triple Bottom Line John Elkington In 1994‚ the author coined the term triple bottom line. He reflects on what got him to that point‚ what has happened since – and where the agenda may now be headed. The late 1990s saw the term ‘triple bottom line’ take off. Based on the results of a survey of international experts in corporate social responsibility (CSR) and sustainable development (SD)‚ Figure 1.1 spotlights the growth trend
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DESCRIBE TWO OF THE ORGANISATIONAL METAPHORS STUDIED AND DISCUSS THE ADVANTAGES AND DISADVANTAGES OF EACH. This essay explores the concept of studying organisation styles metaphorically‚ particularly as perceived by Gareth Morgan (1986). The essay begins by describing two of the organisational metaphors‚ specifically the mechanistic organisation and the organisation as a brain being the most diverse of the metaphors used. It then reviews the interpretation of theorists writing on the subject
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PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival
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Ch 10 – Credit Analysis and Distress Prediction * The evaluation of a firm from the perspective of a (potential) holder of its debt WHY DO FIRMS USE DEBT FINANCING? * Pros: * Corporate tax shield: interest paid on debt is tax deductible * Management incentives for value creation: focuses management to generate cash flow to meet debt repayment and reduce unjustifiable expenses or investments that do no maximize shareholder value * Costs: * Legal costs of financial
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Survey of Credit Card Services Report Content: 1. Introduction 2. Features and Characteristics of the credit card services 3. Questionnaire 4. Findings and analysis 5. Conclusion and Recommendation Introduction Credit card is a payment method. It can substitute cash and checks for transaction. In more than 200 countries around the world can use credit cards. Most branded companies and shops accept credit card payments spending. In Hong Kong‚ credit cards are very popular. More people
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dissatisfiers”‚ International Journal of Service Industry Management‚ Vol Jones‚ T.O. and Sasser‚ E.W. (1995)‚ “Why satisfied customers defect”‚ Harvard Business Review‚ Vol Katz‚ K.L.‚ Larson‚ B.M. and Larons‚ R.C. (1991)‚ “Prescription for the waiting-in-line blues: entertain‚ enlighten and engage”‚ Sloan Management Review‚ Vol Kumar‚ P.‚ Kalwani‚ M.U. and Dada‚ M. (1997)‚ “The impact of waiting time guarantees on customers’ waiting experiences”‚ Marketing Science‚ Vol Law‚ A.K.Y.‚ Hui‚ Y.V. and Zhao‚ X
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Communication Technology Communication is the imparting or exchanging of information by speaking‚ writing‚ or using some other medium. The communications revolution is based on three technologies Telephone Televisions Computer. The history and development of communication technology is one of the ever increasing speed and efficiency of communication over ever greater distance and ever decreasing costs. Telephone: Telephone / Mobile Phone is a system for transmitting voices over a distance
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Week 5: Final Exam Due Day 7 (Monday) Please answer the following short-answer questions. The completed exam should be submitted to gradebook. 1. Why is it important for the case manager to establish positive rapport with the client at the beginning of the therapeutic relationship? The establishment of positive rapport is to gain the clients trust that allows for open communication at the beginning of the therapeutic relationship. 2. Name 3 specific things the case manager can do to establish
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about turning in your assignments. Assignment 5: Credit and Loans (11.0 points) Describe a real or made up but realistic situation in which you would want to use installment credit. (Lesson 1‚ p.17--1.0 point) When you want to purchase new furniture and you make payments over time rather than paying the full price at once. Describe a real or made up but realistic situation in which you would want to use noninstallment credit. (L1‚ p. 18--1.0 point)‚ ??? Describe a real
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The Law of Line Extension Definition The Law of Line Extension has been created with the belief that a company should not overextend themselves to the point that they want to encompass an entire market of many different products at the cost of losing their market share. Many companies are able to rise to the top of their market to become first in class for their product. There are times when a product or the company that has created and established a first in class product begins to achieve a
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