MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
Premium Marketing Strategic management Management
A solar car is an electric vehicle powered by solar energy. This is the result obtained from solar panels on the surface (usually the top) of the vehicle. Photovoltaic cells integrated into the panels convert the sun’s energy directly into electrical energy‚ electricity is captured and then stored in batteries that power the electric motor of the car. Electrical systems and electronic control the operation from capture to storage of solar energy received."In 1982‚ the Australian Hans Tholstrup built
Premium Electric vehicle Photovoltaics
Solar Powered Cars By SolarCars on October 25‚ 2009 Cars that run on fossil fuels are still standard‚ but many would like to replace those diesel or gas engines with alternative fuels. One promising possibility is to develop solar powered cars. Although this is not yet a reality‚ prototypes have been built and proven to be functional and now many researchers are trying to find ways of using solar energy to power cars. Solar powered cars would have many advantages over those that run on fossil
Premium Solar energy Petroleum Fossil fuel
PUBLIC SPEAKING Topic: The using credit card General purpose: To Persuade. Specific purpose: To persuade my audience about the using credit card Central idea : To persuade my audience about the benefits The benefits of using credit card Introduction: American Express‚ MasterCard and Visa Card are the more popular credit cards in Malaysia. With a credit card in hand‚ you can make purchases today and pay later‚ Body: 1) It makes shopping easy -
Premium Credit card
Micro vs. Macro Economics Micro-indiidual consumers/firms Macro-economic aggregates-GDP‚ inflations‚ unemployment Markets-opportunity for exchange 1) Opportunity Costs-value of the next best for gone alternative when a decision is made -all decisions involve an opportunity cost (assuming the firm operates efficiently) 2) Marginal Analysis-analyze situations involving incremental change -marginal: something is changing by a small amount (incremental/one-unit change) 3) Laws of supply and
Premium Supply and demand Consumer theory Economics
GROWTH OF MICRO-CREDIT IN INDIA: AN EVALUATION (90th Conference volume of Indian Economic Association 2007 Dr. Md. Tarique * & Ranjan Kumar Thakur † The success of Grameen Bank in Bangladesh has established the fact and several literatures in this regard also acknowledge the fact that poor are bankable in terms of capacity to save and repay the loans provided the same are collected at the doorstep in small amount at frequent intervals. This is the basic principle of micro-finance‚ which
Premium Microfinance
V. KASTURI RANGAN Citibank: Launching the Credit Card in Asia Pacific (A) On a rainy afternoon in 1989‚ Rana Talwar‚ head of Citibank’s Asia Pacific Consumer Bank‚ reflected upon the 11 years that had gone by since the Consumer Bank had established its consumer business in Asia. The branch banking business operations in 15 countries throughout Asia Pacific and the Middle East projected Citibank as a prestigious‚ consumer-oriented international bank and as the undisputed leader in most marketplaces
Premium Credit card Bank
NA Credit card has undoubtedly made our lives easy but it is important that you use credit cards in the right way so that you can make the most of it without getting caught in the credit trap. All you have to do is to keep a track of your purchases‚ remember you payment cycles‚ try to settle full credit card payments at the end of every month‚ avoid spending in excess and carry your cards cautiously. If handled properly‚ credit cards can serve to be very convenient but they can also lead you to a
Premium Credit card Payment
A balloon-powered car is powered by the air released in the straw. One must blow into the straw which inflates the balloon. When you blow up the balloon‚ set your racer down‚ and let it go‚ escaping air from the balloon rushes out of the straw causing propulsion. The principle at work is Newton’s Third Law of Motion‚ which states that for every action‚ there is an equal and opposite reaction. In the case of the Balloon Powered Car‚ the action is the air rushing from the straw. The reaction is the
Free Energy Potential energy Kinetic energy
Balloon Powered Car Racer Background of the Study: Sir Isaac Newton developed three laws of motion in 1665 when he was only 23 years old. These laws revolutionized how science explained movement by describing how the forces acting on an object are responsible for the object’s motion. Balloon powered car racer is driven by air coming from a deflating balloon. As an alternative of using electricity‚ these cars make use of the Law of Action and Reaction (Newton’s Third Law of Motion). The car is propelled
Free Newton's laws of motion Classical mechanics Force