Develop a marketing strategy Effective marketing starts with a considered‚ well-informed marketing strategy. A good marketing strategy helps you define your vision‚ mission and business goals‚ and outlines the steps you need to take to achieve these goals. Your marketing strategy affects the way you run your entire business‚ so it should be planned and developed in consultation with your team. It is a wide-reaching and comprehensive strategic planning tool that: describes your business and
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Government Legislations 1. Equal opportunity 2. Australian direct marketing association 3. Australian e-commerce Best practice model 4. Australian government policy framework for consumer Protection in electronic commerce 5. Confidentiality requirement 6. Defamation laws 7. Sweepstakes regulations 8. Federal privacy act 9. Australian national privacy principal 10. Privacy and electronic communication regulation 2003 Task – 2 Develop a marketing plan Executive Summary Bounce Fitness will serve Seattle-area
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HOUZIT HOMEWARE ORGANIZATIONAL OVERVIEW This assignment is divided into two tasks: Task 1 is the preparation of a report and Task 2 relates to the development of a marketing plan for Houzit. Task1 HISTORY The company is named Houzit Pty Ltd‚ it is a retailer for home wares. Houzit is a chain of homewares stores in Brisbane that specializes in bathroom fittings‚ bedroom fittings‚ mirrors and decorative items.. It is a growing business. It has 15 stores in Brisbane area‚ with all stores being
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Maslow’s hierarchy identifies the following five different types of needs arranged in a hierarchical order. 1. Physiological needs 2. Safety needs 3. Social needs 4. Esteem or ego needs 5. Self-actualization needs As explained by Maslow‚ people are initially motivated by the needs at the lowest level of need hierarchy. Unless this need is satisfied to a reasonable degree‚ they are not very much concerned with satisfaction of higher level need but when a lower level need is satisfied
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CHAPTER 5 MOTIVATION Maslow’s Need Hierarchy The crux of Maslow’s theory is that needs are arranged in a hierarchy. The lowest-level needs are the physiological needs‚ and the highest-level needs are the self-actualization needs. These needs are defined to mean the following: 1. Physiological. The need for food‚ drink‚ shelter‚ and relief from pain. 2. Safety and security. The need for freedom from threat‚ that is‚ security from threatening events or surroundings. 3. Belongingness‚ social
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How could Boots use relationship marketing? In this report I will be talking about how Boots could use relationship marketing in the concept of the 7 P’s‚ the ladder of customer loyalty and total product concept. The 7 P’s helps the business to create an effective marketing mix which brings profits for the business. The 7 P’s include: people‚ place‚ price‚ process‚ physical environment‚ promotion and product. Boots could use ‘people’ as a way to build relationships by having polite and helpful
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Of Mice and Men‚ by John Steinbeck‚ is a story that shows how weak people can be in the sense of loyalty. This loyalty‚ defined as putting strong will and strength into a relationship in all cases is being put into a light of making choices. This means you have to make the decision between Loyalty and "Friends"‚ which also can be described as people that are together but basically are lonely for themselves and that decision-making is important. If you watch the whole novel as a representative
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theories have been essential in developing various models that are used in defining consumer behaviour (Solomon‚ 2009). For instance‚ Maslow’s need hierarchy theory which states some specific needs need to be fulfilled by an individual before needs that are higher in the hierarchy becomes salient. In this case‚ the interrelationship between the needs that individuals have in the society is specified. According to Maslow’s need hierarchy theory‚ the physiological needs come first‚ followed by security
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Psychology of Marketing The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how • The psychology of how consumers think‚ feel‚ reason‚ and select between different alternatives (e.g.‚ brands‚ products‚ and retailers); • The psychology of how the consumer is influenced by his or her environment (e.g.‚ culture‚ family‚ signs‚ media); • The behaviour of consumers while shopping or making other marketing decisions;
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The advantages of maslow’s hierarchy Are as follows: - Individualism is autonomous with human rights and democracy. Individualism is built on equal treatment under the law and high levels of self-efficacy. For example‚ if a person commits a crime‚ only the perpetrator is disciplined and not the entire group. · A person starts at the bottom of the hierarchy (pyramid) and will initially seek to satisfy basic needs (e.g. food‚ shelter) · Once these physiological needs have been
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