1 “S.T.P ANALYSIS OF FORD INDIA” (Assignment for Marketing Management- I) Submitted toDr. Sandhya A.S Faculty JIM-L Submitted byRiku Acharyya Priyanka Das (FS40) (FS36) Devarshi Shukla (FS16) Priyam Nigam (FS34) Shweta Srivastava (FS50) 2 CONTENTS Page Number 1. INTRODUCTION………………………………………………………… 3 2. MARKETING OF FORD INDIASEGMENTATION……………………………………………………… 5 POSITIONING………………………………………………………… TARGETING………………………………………………………….. 8 7 3. MARKETING MIX………………………………………………………10
Premium Ford Motor Company
Ford & General Motors in Russia In July 2002‚ Ford Motor Company officially opened its first Russian car factory near St. Petersburg. The factory‚ which cost some S150 million to build‚ is 100% owned by Ford and represents the first wholly owned investment by a foreign carmaker in Russia. The factory is tiny by international standards; it will employ 800 people and initially will produce 10‚000 Ford Focus cars a year. By comparison‚ a typical auto plant in the developed world produces 200‚000
Premium Ford Motor Company Automotive industry General Motors
2012 Subject: Regression Model for 3G License Valuation Estimation ------------------------------------------------- Background As part of the European expansion plan‚ Eurotel is planning to bid on 3G licenses in Hungary‚ Russia and Turkey. Usually‚ the operator determines the maximum price to bid following three steps: 1. NPV analysis 2. Market Indicator Considerations 3. Game theory As a complement to this methodology‚ a multiple linear regression model will be proposed and evaluated
Premium Regression analysis Linear regression
Henry Ford Hello my name is Henry Ford. I was born on July 30‚ 1863. Unlike many of you I was born on my family’s farm in Dearborn‚ Michigan. When I was only 15 years old‚ my father gave me a pocket watch. As soon as I got this watch‚ I took it apart and reassembled it‚ I know you’re thinking “Wow‚ this guy’s smart”‚ I guess you could say that. As soon as my friends and neighbors found out about this‚ they all came to me wanting me to fix their watches. I guess you could say that this was the “start”
Premium Henry Ford Ford Motor Company
Sha’Ron Williams March 25‚ 2013 Case 36: One Ford BUAD 455 Ford is an auto making known for providing outstanding products fluctuating from small cars to luxurious brands to its customers. Ford Motor Company is a United States of America auto making company .It was established by Henry Ford. It is based in Dearborn‚ Michigan‚ a small town outside of Detroit. Ford is one the world’s largest auto making company. In June 16‚ 1903 Ford was incorporated. It was also one of the few companies
Premium Ford Motor Company Automotive industry General Motors
Dylan Haskins November 25‚2013 For 1970‚ the Torino now became the primary model and the Fairlane was a sub-series of Torino. Ford moved away from emulating the boxy lines of the to a completely new body for the 1970 Torino/Fairlane line influenced . Just a were influenced by jet aircraft of the 1950s‚ stylists such as Ford stylist Bill Shenk who designed the 1970 Ford Torino were inspired by supersonic aircraft with narrow waists and bulging forward and rear fuselages needed to reach supersonic
Premium Automobile Ford Pinto Ford Motor Company
AC3103: Accounting Analysis and Equity Valuation 2014-15 Semester 1 AC3103 ACCOUNTING ANALYSIS AND EQUITY VALUATION _________________________________________________________________________ Academic Year : 2014-2015 Semester : 1 Course Coordinator : Dr. JIAN Ming Other Instructor(s) : Dr. TAN Mui Siang‚ Patricia Adj A/P Eric TEO Pre-requisites : AC2101 Accounting Recognition and Measurement No. of AUs : 4 Course Description and Scope
Premium Financial statements Fundamental analysis Stock market
Pep Boys-Manny‚ Moe‚ and Jack Equity Analysis and Valuation Kevin Biser LeAnn Carmona Fabian Garcia Brendan Grey Kevin Tavarez Brian Timme 1 Table of Contents Executive Summary.............................................................................................................. 9 Industry Analysis ..................................................................................................................................... 10 Accounting Analysis ..................
Premium Financial ratios Financial ratio Cash flow
Company Background Name Ford Motor Company Logo Industries served Automotive Geographic areas served Worldwide Headquarters U.S. Current CEO Alan R. Mulally Revenue $ 134.3 billion (2012) Profit $ 5‚665 billion (2012) Employees 164‚000 (2011) Main Competitors Bayerische Motoren Werke AG‚ Chrysler Group LLC‚ Daimler AG‚ General Motors Company‚ Honda Motor Company‚ Nissan Motor‚ Tata Motors‚ Ltd.‚ Toyota Motor Corporation‚ Volkswagen AG and many other automotive companies. Ford Motor Company is one of
Premium Automotive industry Ford Motor Company General Motors
(BUS 302): Week (4) – Assignment # 1: (Ford Motor Company) (1/21/2011) (Shalema Rodriguez) (6448862787) Student (Strayer University) Professor Chester Galloway (BUS 302): Week (4) – Assignment # 1: (Ford Motor Company) (1/21/2011) (Shalema Rodriguez) (6448862787) Student (Strayer University) Professor Chester Galloway 1. Discuss at least three criteria the company should use to decide which of the four listed options is best and the reasons why each criterion should be used. Based
Premium Ford Motor Company Supply and demand