company. Nike was founded in 1970 is today’s top shoe company. Nike serves people of all ages regardless of gender; they can service all your needs. From shoes‚ to clothes‚ to accessories‚ Nike has been an innovator in the global shoes business. This is why it is the leading brand in the shoe business over Adidas and Reebok. Bill Bowerman‚ a University of Oregon field coach‚ and Phil Knight‚ a middle-distance runner from Portland who attended Oregon in 1955‚ were the visionaries behind Nike. Bowerman
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A) English essay about Nike For the past 10 years‚ companies have been busy focusing on social responsibility because the demand is high. Consumers are starting to think about the environment and working conditions in the factories. Consequently‚ companies now have to consider the conditions of the production‚ before Nike can have a good reputation. Consumers have never claimed as much as they do today from the producers of their product. However‚ Nike has restored humanity. It’s not okay‚ to buy
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Case 2: Nike: The Sweatshop Debate Nike is a prolific international company with humble origins that has come to be known as a premium provider of athletic apparel and other assorted items. The Nike “swoosh” is one of a host of logos/symbols that can be recognized the world over. However‚ the beginnings of Nike are far more pedestrian than their global organization today. Nike is a company that was founded in 1972 by former University of Oregon track star Phil Knight. Though it may have had
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Introduction For this module Session Long Project I picked Nike‚ Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike ’s international activities and how they managed to become today ’s world ’s leading supplier of athletic shoes‚ apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering
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summary NIKE‚ Inc. was incorporated in 1968 under the laws of the state of Oregon- USA. A 176 acre facility of 18 buildings as its world headquarters housing 6‚000 employees engaging in management‚ research‚ design‚ development‚ marketing‚ finance‚ and administrative functions from nearly all of its divisions. The principal business activity is the design‚ development and worldwide marketing and selling of high quality footwear‚ apparel‚ equipment‚ and accessory products. NIKE is the largest
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invention since sliced bread. While there are many reasons to buy a hybrid car‚ including a new tax incentive for US owners‚ it doesn ’t hurt to have a good understanding of how they work. This article explores the myths‚ benefits and drawbacks of owning one of these new "green" vehicles. Are hybrid cars really more cost effective? What is a hybrid car? Basically‚ it ’s a normal‚ fuel efficient car that has two motors an electric motor and a gasoline powered motor. It also uses a special system
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within developing countries with particular emphasis on Nike outsourcing history. Summary: Overview/history of company; Nike is one the leading shoe and athletic clothing company in the United States and probably one of the largest in the world. In 1993‚ Nike’s yearly revenue became as large as the NBA‚ NFL‚ and Major League Baseball’s television deals‚ ticket sales‚ and merchandising sales combined. In addition to their phenomenal sales‚ Nike has marketed itself so thoroughly that it has literally
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BUSINESS ADMINISTRATION CASE STUDY – NIKE CSR (page 70) 1. In referring to the opening profile and the closing for this chapter‚ discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world? Answer: There are 5 challenges related to CSR: a. Lack of awareness and benefit of CSR In fact‚ many of companies have little knowledge about CSR. In some cases‚ companies may have a greater understanding of CSR
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Nike Case 1. Should Nike be held responsible for working conditions in foreign factories that it does not own‚ but where subcontractors make products for Nike? No‚ I do not believe Nike should be responsible for working conditions in foreign factories. I do believe that there should be working standards in place and adhered to but I do not believe that is Nike’s responsibility. Nike is a business in order to run a successful business one must abide by good business practices including respecting
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Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body‚ you are an athlete!” (Nike Inc.‚ n.d.) It is this way of thinking that describes the root of Nike’s approach to marketing. Every person is a potential athlete or “consumer”. This is a common thinking in the realm of athletics but when Bill Bowerman said this‚ it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies‚ Nike has developed one of the most recognizable
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