AN ANALYSIS OF BRAND SWITCHING BEHAVIOUR SUBMITTED BY ABSTRACT: A proposed integrative approach measured consumer response to various incentives to switch brands. The response measure consisted of both actual behavior (i.e.‚ switching behavior) and an evaluative measure‚ which underlies the behavior. Self-perception theory was utilized to assess consumer switching behavior in response to intrinsic versus extrinsic motives. The integrative approach
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A Study on Brand-Switching Behavior and Promotional Strategies for High-End Airline Flight Services Mihir Dash* and Jacob Alexander** This study analyzes the impact of different promotional programs on the brand-switching behavior of students with respect to premium flight services to determine the ‘optimal promotional mix’ that service providers should offer. This study uses the Markov brand-switching model in combination with game theoretic techniques to find the optimal promotional mixes
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the effect that task switching has on performance. Thirty eight students participated in this experiment. They were asked to complete both repeating and switching tasks. The 100 total tasks were fully randomized with 50 task repeating and 50 task switching. It was hypothesized that when a participant will be asked to switch a task over repeating one‚ he or she will be significantly slower in reacting. The collected data revealed that in fact‚ the reaction time for task switching trials was significantly
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SYNOPSIS 1. TITLE: “Factors responsible for Brand switching from Samsung to Nokia in smartphones in Indore region ”. 2. BRIEF OVERVIEW: 15 years ago‚ having a mobile phone was considered a luxury‚ but now it is a very common commodity. Just look around and you will see someone talking on a mobile phone. This device has become an integral part of our life. It is very interesting to see how the mobile handset market has evolved from ten years before to what it is now. What is even more
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towards Classroom Code Switching in Literature Classes at Tertiary Level in Pakistan 1 Beenish Riaz Gill ‚ Mumtaz Ahmed 2 1 M.Phil Scholar‚ University of Sargodha‚ Women Campus‚ Faisalabad‚ Pakistan 2 Lecturer in English‚ Govt. Postgraduate College of Science‚ Faisalabad‚ Pakistan Corresponding Author email: webmumtaz {at} gmail.com ____________________________________________________________________________________________________________ ABSTRACT---Classroom code switching in multilingual
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IJMBS Vol. 1‚ Issue 3‚ September 2011 ISSN : 23 30-9519 (O nline) | IS S N : 2 2 3 1 -2 4 6 3 ( Pri n t ) An Empirical Research on Factors Affecting Mobile Subscriber Intention for Switching between Service Providers in India 1 1‚2 G. N. Satish Kumar‚ 2H. Vani‚ 3S. Vandana Dept of M.B.A.‚ Auroras’ Pg College‚ Moosarambagh‚ Hyderabad‚ Andhra Pradesh‚ India. 3 Auroras Pg College‚ Ramanthapur‚ Hyderabad‚ Andhra Pradesh‚ India. Abstract This empirical study has investigated the
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Cost‚ Task-Switching‚ Repeating Tasks Task Switching Cost’s Time Brooklyn College City University of New York Abstract A replication of Task Switching Monsell 2003 experiment was done‚ which predicts a time cost when switching tasks. 18 participants had to complete 100 randomized trials‚ switching between task-repeat and task-switching trials. Reaction Times (RT) were recorded and reflected by experimenters‚ to determine that there is a time cost involved when switching tasks as opposed
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The Influence of Customer Satisfaction and Switching Costs on Customer Retention: A Survey of Retail Internet Banking Users in Hong Kong WONGChjBo BSc(Hons)‚ MBA‚ MA‚ MSc Student ID No. 9911675L International Graduate School of Management Division of Business and Enterprise University of South Australia A Thesis submitted in total fulfillment of the requirements for the degree of Doctor of Philosophy in Business and Management 24 January 2005 TABLE OF CONTENTS Page No.
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Denominational Switching Denominational switching is the action of changing from one religious group to another within the Christian Tradition‚ e.g. from Uniting Church to Anglican Church‚ Catholic to Pentecostal‚ etc. Denominational switching. In the past people tended to remain with the denomination that their parents had baptised them‚ however in more recent times denominational switching has become more common. Many people‚ especially young people‚ find their denomination boring or out of
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Business Montclair State University {3/17/2012} Packet switching is a digital networking communications method that groups all transmitted data‚ regardless of content type or structure‚ into suitably sized blocks called packets. Packet switching is the basic technology behind the internet. Packet switching was created by a man name Leonard Kleinrock. Kleinrock‚ a New York native‚ has impacted the start of the internet. Packet switching started with his doctorial thesis‚ which was published into
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