There are both advantages and disadvantages for cities hosting the winter and summer Olympics. Let’s first take a look at some of the advantages the winning host cities can expect to enjoy when they host these high profile events. According to Chung and Wan Woo (2011) mega-events such as the Olympics have typically been viewed host countries as opportunities for economic growth and revenue boosting. Research has shown that hosting mega-events affects host country in terms of consumer awareness and
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The Olympic Games first started at Olympia in Greece in 776 BC. At that time‚ the games held were organized into festivals. There was a peace agreement called the scared truce between the city-states of Elis and Pisa. The reasons for hosting the Olympic Games at that time fall into three obvious aspects —— the honour of competing‚ the opportunity for trade and also‚ for peace. The reason why cities bid to hold the Olympics now are more complicated than in ancient time. But the main reasons remain
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9/5/12 Is it Worth the Costs to Host the Summer Olympics? The Summer Olympic Games are some of the most prestigious‚ and most watched sporting events on the planet that are all mixed into one huge international event. With this prestige come the best athletes in the world‚ ranging from track and field and swimming‚ to table tennis and equestrian. All of these athletes come together every 4 years‚ to a city that is picked by the International Olympic Committee. To host all of the best athletes in
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Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. The major reason as to why Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics was to repair their image before the Olympics. Several agencies around the world were invited to discuss a contract with Chinese officials about the pre-games PR strategies‚ media training‚ and market research on Western perceptions of China. This was done
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Beijing 2008 Olympic Sponsorship By Serena Gao Beijing 2008 Olympiad is not only a stage of athletic sports‚ but also brings a wide stage to the enterprises which want to propagandize themselves by dint of the Olympic Games. The Beijing 2008 Sponsorship Program consists of three tiers of support‚ including the Beijing 2008 Partner‚ the Beijing 2008 Sponsor‚ and the Beijing 2008 Supplier. Up to 8th Jun 2008‚ the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) has signed
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Economic Impacts of Beijing Olympic Bird Nest and Water Cube: We can all recall the opening of Beijing Olympic in Bird Nest where the gorgeous fireworks and fantastic shows were shown. As well as the Water Cube‚ an exquisite designed water stadium‚ which all the water competitions were hosted. After the 2008 Beijing Olympic‚ those multibillions infrastructures were put into use only a few times and for most of the time‚ they were empty. Some people believe the construction of those infrastructures
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February 2015 Economic impacts from hosting Olympics After the astonishment and the image of professional spirit of sports brought by the 2008 Beijing Olympics brought and the 2012 London Olympics‚ people begin to look forward to the following 2014 Sochi Winter Olympics. Accompanied by the public’s anticipation‚ the country of Russia worked to their maximum capacity to make this game terrific and successful. From an economical perspective‚ the 2014 Sochi Olympics spent over fifty-one billion US dollars
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BEIJING 2008: A DIGITAL OLYMPICS Known in China as “Superfish‚” Michael Phelps was on his way to achieving his goal of eight gold medals. His most difficult competition was the 100-meter butterfly. On PCs‚ cell phones‚ electronic billboards‚ and televisions‚ millions of viewers worldwide watched him win the event by .01 seconds. The results appeared on the screens almost in real time. If you did not see this exciting race‚ you can access it on YouTube. This was only one component in the “most wired
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destination. Thus it chooses the Beijing Olympics Games to explore. This report can be divided into 5 main parts. First part is summarizing Beijing Olympic Games on the impact of tourism industry. It will explore from three aspects which include the image of the country‚ the tourist source and tourism environment. Second part is overviewing Beijing Olympic Games makes the Beijing a unique tourist destinations. The next part is analyzing two major tourism dimensions of Beijing Olympic Games. The last part is
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The Olympic Game is a mega-event in the world‚ it represent the spirit of friendship‚ peace and solidarity. Today‚ the Olympic Games are just a little different than in ancient times. More than two hundreds nations participate in it‚ and compete to bid for hosting the Olympic Games to gain benefits (Toohey & Veal 2007‚ pp.1-4). It is therefore suggested in this essay‚ nations consider that hosting Olympic Games can bring benefits beyond economic profits to country. Infrastructural development
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