marketing budget? A marketing budget typically covers costs for advertising‚ promotion and public relations. Each amount varies based on the size of the business‚ its annual sales and how much the competition is advertising. Depending on the industry‚ marketing budgets can range from as low as 1% of sales to over 30%. New companies may spend as much as 50% of sales for introductory marketing programs in the first year. Smaller business may just try to match the spending of their direct competitors
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critically analyze the budget that you prepared for the exercise For this exercise‚ estimates‚ budget‚ conditions‚ conditions forecast were the things to be kept in mind. From the conditions that were specified: 1) Weather-the cost can go high if the weather conditions get worse 2) Labor market-the cost can go high or low depending on the availability 3) Stakeholders cooperation-depending on them‚ the cost can also go high or we can even save money 4) Reliability of materials-Depending whether it
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>cases Yahoo Consumer Direct Marries Purchase Metrics to Banner Ads >Abstract As little as two years ago‚ many advertising pundits were bemoaning the inevitable demise of the banner ad on the Internet. But maybe they were too quick to judge. This case reveals how Yahoo!‚ in combination with ACNielsen’s Homescan®‚ has developed a methodology (Consumer Direct) to evaluate the true effectiveness of banner ads‚ from ad exposure to shopping cart. It also reveals the role Dynamic Logic played
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flexible budget? A flexible budget projects budget data for various levels of activity. The flexible budget is a series of static budgets at different levels of activity. The flexible budget recognizes that the budgetary process is more useful if it is adaptable to changed operation conditions. Flexible budgets can be prepared for each of the types of budgets include in the master budget‚ so depending on your particular business you will have different budgets in your flexible budget. • What
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INDIAN UNION BUDGET FOR THE YEARS 2007-2012 CONTENTS 1. Acknowledgement 2. Introduction about Budget 3. Budget Processing 4. Presentation and Analysis of Data 5. Conclusion ACKNOWLEDGEMENT I would like to thank The Almighty God for showering his blessings upon me. It is only due to his mercy that I was in good heath and was able to complete this project. Secondly I would like to thank my Business Economics teachers‚ Ms. Kavya and Ms. Anjana
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Week 9 case study ING Direct Question 1: what level of the product hierarchy has ING Direct leveraged and how does this create value for both customers and the shareholders of ING Direct? ING Direct has leveraged the product from basic product to augmented product. Basic product from a bank industry is simply providing bank service through branch or call centre‚ which has meet core need of their target customer. The introduction of virtual Internet banking‚ which has exceeded the customer expect
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NTPC (NATIONAL THERMAL POWER CORPORATION) INTRODUCTION: NTPC Limited is the largest thermal power generating company of India. A public sector company‚ it was incorporated in the year 1975 to accelerate power development in the country as a wholly owned company of the Government of India. At present‚ Government of India holds 89.5% of the total equity shares of the company and the balance 10.5 is held by FIIs. Domestic Banks‚ Public and others. Within a span of 31 years‚ NTPC has emerged as
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Unit 330 Agree a Budget Before developing a draft budget I have the previous financial year’s budget‚ income statements and the cash flow for my consideration within the future budget. It was really helpful although the new orders are due within the next year and I had to recalculate income and variable expenses. I have prepared a list of all the incomes and expenses and put them together to use as estimations for developing a draft budget. This list should always be prepared before the start
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Budget is something that every citizen of India looks forward to. It determines how the finances are going to be managed for the coming year. The Union Budget 2013-2014 is perhaps the most budget of post reform India. This budget‚ as always has been welcome by some‚ while for the others it is a total unsatisfactory one. The Finance Minister‚ Mr. Chidambaram has tried to cut down the expenses and has tried to increase the fiscal by next year end. Listed below are the highlights of the Union
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