trying to implement a focussed direct mailing campaign through use of database marketing and marketing models. Three different marketing models were developed using historical data of 1600 records and then the model was tested for efficacy on a holdout data of 2300 records. It was found the Regression and Logit (customer choice model) were most effective while RFM model failed to given any leverage above the random mailing campaign that BBC employed prior to testing marketing models. My recommendation
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Week Six Case Analysis: Dell Direct and Not-So-Direct MRKT 5000 Online Course Julia Huelsmann Dell Direct and Not-So-Direct Case Summary: When the Texas-based Dell computer company started in 1984‚ its creator Michael Dell was interested in having a completely different distribution approach from his competitors. In order to keep costs low‚ minimize inventory costs and cater to customer needs‚ Dell sold directly to customers. By 1997‚ Dell’s distribution model was working extremely
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Chapter I: Introduction In this day and age‚ technology is developing so rapidly that changes are occurring all across the board. Faster internet‚ digital photography‚ and interactive programs are all making advertising and marketing much easier in the ever expanding world of consumerism. With all these new advances‚ there are bound to be numerous changes With more consumers globally‚ choice and desire to get involved in co-creation through the business system‚ the race is on to own the consumer
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Basics of Direct Taxes(Income Tax Act) and Indirect Taxes(VAT‚ CST‚ Excise duty‚ Service Tax etc.‚) The Persons who are taxed are called “Assessees”. Assessees or “Person” under the Income Tax Act‚ 1961(as amended Yearly under the respective Finance Acts) are as follows:- 1) Individual 2) Hindu Undivided Family(HUF) 3) Firm or Association of Persons(AOP) 4) Joint Stock Company 5) Every other person Whether an Assessee is liable to be taxed and if so‚ on what income etc.‚ depends on the
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18:50:15] 1.0 Executive Summary An integrated marketing communications audit was performed on Dell Inc. The audit determined that Dell Inc. had successfully moved away from the mass media approach to marketing through the implementation of a direct marketing to the consumer strategy. The audit determined further that Dell Inc. could improve its marketing effort by building on the successful direct marketing to consumer program to develop and Integrated Marketing Communications Plan. The elements of
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Horizontal direct effect Horizontal direct effect is a legal doctrine developed by the European Court of Justice (ECJ) whereby individuals can rely on the direct effect of provisions in the Treaties‚ which confer individual rights‚ in order to make claims against other private individuals before national courts. By virtue of the doctrine of the ‘direct effect’ of Treaty provisions‚ individuals can rely directly on EC law before their national courts. There is no need for implementation of EC law
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Week 9 case study ING Direct Question 1: what level of the product hierarchy has ING Direct leveraged and how does this create value for both customers and the shareholders of ING Direct? ING Direct has leveraged the product from basic product to augmented product. Basic product from a bank industry is simply providing bank service through branch or call centre‚ which has meet core need of their target customer. The introduction of virtual Internet banking‚ which has exceeded the customer expect
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Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan‚ one-on-one demonstrations‚ and other personal contact arrangements as well as internet sales. A textbook definition is: "The direct personal presentation‚ demonstration‚ and sale of products and services to consumers‚ usually in their homes or at their jobs." Advantages/Benefits
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Deontological Ethical Analysis of Direct-to-Consumer Pharmaceutical Marketing In Deontological ethics‚ morality of an action is based upon the particular action’s adherence to moral laws independent of their consequences (DeGeorge 62). Direct-to-consumer marketing of pharmaceuticals has had heated debate with logical arguments from those for‚ and for those against allowing such practices to exist. I do not believe the marketing of the prescription medication to be solely unethical but more
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Section: 02 Q 1: What is the difference between direct marketing and direct selling? Answer: Direct Marketing; definition‚ “The total of activities by which the seller‚ in effecting the exchange of goods and services with the buyer‚ directs efforts to a target audience using one or more media (direct selling‚ direct mail‚ telemarketing‚ direct-action advertising‚ catalogue selling‚ cable TV selling‚ etc.) for the purpose of soliciting a response by phone‚ mail or personal visit from a prospect
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