International marketing communications Portfolio: Dior Addict Content Introduction FRANCE I. Marketing analysis p 4 A. PESTL p 4 B. Opportunity / Threat p 4 C. Strengths / Weaknesses p 5 D. Segmentation p 5 II. Communication analysis p 5 A. Christian Dior`s image p 5 B. Mode of communication p 6 1. Basic offer p 6 a. FAB terminology p 6 2. Persuasive communication p 6 a. Target description p 6
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Luxury Retail Management Individual Assignment Luxury Brands Digital & OMNI Retail Strategies Decoding DIOR DNA • • • Feminine Princess Sexy CODES • • • Cannage Knot & Oval Rose • • Flirtatious Française • • Avenue Montaigne New Look Distribution Strategy • Dior Beauty is following a multi-channel distribution strategy worldwide. • Mainly sell products at wholesale to dealers and retailers including department stores. • Also sell beauty products in brand retail store together with ready-to-wear
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ALEXANDER MCQUEEN Fashion Designer (1969 - 2010) ALEXANDER MCQUEEN (1969 - 2010) burst onto the fashion stage in 1992‚ courting controversy as headlines hailed him as the new enfant terrible. Though contentious and frequently misunderstood‚ he established the fashion label that is now internationally acclaimed and coveted without compromising his approach. From the start of his career McQueen has both shocked and delighted his audience with raw presentations often depicting bleak history and anarchic
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selection. Handbags‚ accessories‚ wallets‚ jewelry‚ belts‚ and shoes are some of the products Coach offers. These products are part of an extremely competitive industry that has many competitive designers such as Giorgio Armani‚ Kenneth Cole‚ Christian Dior‚ and Carolina Herrera. Taking into account its relatively new entrance into the Canadian market‚ Coach has been noticeably successful. Most of it can be accredited to its commitment in growing and developing their sales staff. Programs such as “Coaching
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is to gain an understanding of how the two companies achieve their marketing corporate objectives through a comparison of two different companies based on their marketing mix. 1.2 The two companies that will be based on this report are Christian Dior and its competitor Chanel. Both companies are in the fashion industry. They are the top fashion brands to be known throughout the world. 1.3 The marketing mix includes 7 P’s. The basic ones are‚ Product‚ Price‚ Place‚ Promotion‚ the extra ones are
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Choosing a Successor Choosing a Successor is the case about a 62-year-old administrator of the multispecialty Ambulatory Care Center named Paul. He has worked there for many years and is planning his retirement in a year. He is beginning the process of training a successor and has three possible internal candidates for the position. The Ambulatory Care Center is a medium-sized facility serving an average of 80 patients on a daily basis. There has been little growth over the past couple of
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self-regulation in the foundational block. With this knowledge‚ I can address this issue as his teacher and look to see if this area of weakness may be a cause to any problems that may arise. In my student ’s history‚ he has shown a tendency to lose focus and have difficulty controlling his impulses which causes him to display erratic behavior. Since his weakness in attention and self-regulation is not a frequent occurrence‚ it has not become a major hindrance to his academic and social/emotional
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Real Threat of new Entrants When deciding on entering an industry as a new company one must be aware of the borrow costs of bank loans and credit rates. The meat packing and manufacturing industry is not easy to break into although it can be done. Real Threats of Substations Product or Services The threat of substation is high due to the fact that so many competitors are in this market. This type of saturation in the market even affects the level of competition. That doesn’t mean that it affect
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disorganized‚ do you have a short temper‚ or are you poor at handling stress)? Do you have personality traits that hold you back in your field? For instance‚ if you have to conduct meetings on a regular basis‚ a fear of public speaking would be a major weakness. Again‚ consider this from a personal/internal perspective and an external perspective. Do other people see weaknesses that you don’t see? Do co-workers consistently outperform you in key areas? Be realistic – it’s best to face any unpleasant truths
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three times the population of Britain in fact‚ but Russia was an immense country‚ and the population was spread out. They had an average army size‚ but being so far out on the edge of Europe‚ it would be hard to assemble and move an army. The main weakness of both Austria-Hungary and Russia was that neither had any colonies at all. This gave them a huge disadvantage‚ for several reasons. Firstly‚ if things went bad for them in war and they needed more soldiers‚ they could not bring them from anywhere
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