1. water molecules have +0 charged ends and can form weak hydrogen bonds . water is said to be a dipolar molecule. 2. The basic uits of CO2 are monosaccharides ‚ characterized by the number of carbon atoms‚ e.g pentose sugars have 5 carbons 3. Two monossaccharids can link together to form a disaccharide . the bond between them is a glycosidic linkage formed in a condensation reaction 4. Starch is a polysaccharide composed of amylose and amylopectin. Its main function is as a storage
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GTZ READER: Knowledge Management and Knowledge Systems for Rural Development Knowledge Management and Knowledge Systems for Rural Development By: C. G. Hess‚ Consultant‚ mail@carmen-hess.de; May 2006 In: READER: GTZ Knowledge Management. GTZ Sector Project Knowledge Systems in Rural Development‚ www.gtz.de/agriservice Introduction Knowledge Management Knowledge Management (KM) is a relatively novel management concept. It has been pushed by the rapid developments of Information and Communication
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Consumer Behaviour Brand Personality: Red Bull Red bull has become one of the largest most profitable companies on the planet. One might ask how an energy drink company could become so big. The answer to that question is through an effective brand personality. Red bull began as a company in Thailand‚ and once entrepreneurs realized the potential opportunity it exploded. As of recently‚ Red Bull has gotten its name into just about every sport there is. Their niche is extreme sports and events
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Knowledge management systems: strategic asset or not? Abstract In the knowledge based economy today‚ it is important for organisations to rapidly collect and share knowledge with globally dispersed locations. KMS is collection of technical artefacts designed to help organisations to achieve such goal. The purpose of this essay is to evaluated whether KMS are strategic asset from resource based view. The outcome of the finding determines whether KMS can be leveraged to facilitate knowledge dissemination
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Brand Architecture • Brand architecture is the structure of brands within an organizational entity. • It is the way in which the brands within a company’s portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product
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Content Introduction 3 Brand positioning 3 Plan and implement marketing brands 4 Criteria 4 Tactics 4 Strategies 5 Value marketing brands 7 Improve and maintain the value of the brands 7 Conclusion 7 Literature list 8 What is brand management? Introduction Brand management. Or literally: managing a brand. But what does it contain‚ brand management? How does it works and what can
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hundreds of colors‚ brands‚ styles‚ even materials to choose from‚ it makes shopping for something you need fun! Victoria’s Secret annual fashion show is where we are introduced to the themes. Their themes are one of the most important parts of their marketing. It separates the types of products they have; fun and playful‚ innocent‚ naughty‚ time of year‚ and so many more. VS themes are huge when it comes to advertising at certain points in the year. VS themes are often sold by the brand separated by
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international luxury brand. Burberry designs‚ manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998‚ the new management team at Burberry set out its strategy to reposition and revitalise the brand‚ which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years‚ Burberry has faced new challenges of brand sustainability and positioning
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Porsche –True to Brand? 1. Issues on Porsche’s brand equity in related to entering Sport-Utility Vehicle(SUV) market a. Concerns on brand equity with SUV category There are two main concerns related to Porsche’s expansion to SUV category. First is whether entering in to SUV market would be a smart move in brand equity’s point of view. And the other concern how a choice of production location might affect Porsche brand. The case identifies three uncertainty which would be elaborated in the following
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number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising‚ word of mouth‚ product performance and other factors. Thus‚ Positioning is the outcome of our perceptions about the brand relative to
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