SALES PROMOTION MKT 3310 Lecture 9‚ 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools‚ and the reasons for using them. 2 Lecture format • Defining sales promotion‚ types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer
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Discuss and illustrate by way of examples the role that a sales person plays in modern marketing organisations There are various types of personal selling jobs‚ and the role of personal selling can vary from one company to another. Selling is one of the oldest professions in the world. The person in charge of the sales go by many names: salespeople‚ sales representatives‚ account executives‚ sales consultants‚ sales engineers‚ agents‚ district managers‚ marketing representatives‚ and account development
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Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition
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NUSSERWANJEE BUILDING INTRODUCTION: This is the new building on the site of the Nusserwanjee building which was relocated to Clifton as a new wing of Indus Valley School of Art and Architecture. The old building was marked for demolition but was saved by concerned citizens and architects as a cultural heritage. Shahid Abdulla‚ one of the founders of the Indus Valley School‚ excitedly called to say he had found a beautiful old building‚ right in the heart of Kharadar‚ which was for sale and about
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Building a Microbrewery http://www.cemcorp.com/articles/articles.htm Class‚ there is a lot of information here and much does not apply to what we are doing. So pick and choose what you think you can use Part one of three The step-by-step approach to planning‚ building and running a small brewery is the only way to fly. Written by: Mike Coulter‚ P.Eng. cemcorp LTD. - Copyright 1987 So you want to build and operate a brewpub or microbrewery‚ huh? This article is intended as a brief reference
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One of the key drivers of current Philips business strategy is fixing sales fundamentals at main outlets of Philips customers (retailers). Sales fundamentals are basic indicators like shelf share‚ display share‚ leaflet share and merchandising vs. Philips market share per key categories. Basically‚ those indicators (sales fundamentals) should be at least or ideally higher than the market share. Let’s take one category as an example – Philips has 60% market share in male grooming category so Philips
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Compensation pattern adopted by TATA MOTORS FINANCE LTD. Wrt Sales management position. RAHUL SHARMA A30101911073 PRIYANKA SHAHI A301019110 11/4/2012 RAHUL SHARMA [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] TATA MOTORS FINANCE LTD.: Over five decades of expertise in vehicle financing‚ Tata Motors Finance
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Chapter 5 120 – Sales forecast‚ quotas • sales forecast: the future market potential for a specific product • quota: sales goals for different sales territories and individual people 121 – contingency‚ sales and operational planning • contingency: events that are conceivable but less likely than those based directly on the forecast • sales and operational planning (S&OP): an organized process that uses sales inputs to forecast business for upcoming periods of varying length 123 – SIC‚ NAICS
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Building the team M3:11 2.1 Explain what behaviours you have developed in order to maintain trust in your detachment. In order to main trust at the detachment I aim is to set aim example in the way I present myself and behave. . A good leader should possess characteristics that encourage the formation of a close knit‚ solid team. Many of these are my own natural and personal characteristics‚ but to some have to be learnt. I have been told that I have an approachable demeanour and I
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5 Trade sales promotion 3. Scheme details 7 4. Costing 8 5. Roll out 9 6. PET bottle scheme 10 7. Reference 10 Abstract: In a competitive market‚ where the competition has a major share‚ it becomes important for the company to generate loyalty among the outlets for its own products and also to increase its presence among the outlets who stock solely the competitor’s products. The main period for sales of beverages is
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