A PROJECT REPORT SUBMITTED BY ASHA KAKOTI AND PARUL NIGAM PGDM(G) 2010-2012 DIGITAL MARKETING: ORGANIZATIONAL AND MANAGEMENT CHALLENGES IN INDIA CONTENTS ABSTRACT 3 INTRODUCTION 3 WHAT IS DIGITAL MARKETING 4 DIGITAL MARKETING IN INDIA 6 CHALLENGES IN INDIA 8 POSSIBLE SOLUTIONS 12 CONCLUSION 14 BIBLIOGRAPHY 14 ABSTRACT Today everything is possible on the internet i.e. online be it making friends‚ selling goods‚ ordering snacks‚ shopping‚ ordering gadgets‚ booking flight
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Digital: New Frontier of Marketing Agenda • Context - Changing world and changing consumer • What Brands seek & What Marketing does • Traditional vs. Digital – Is it a choice? • Summary - 4 new Orders of Marketing 2 The World is changing • Deep changes in technology‚ demographics‚ business‚ the economy and the world‚ we are entering a new age where people take part in economy like never before • Growing accessibility of information & technology puts the tools required to collaborate
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Digital Marketing A brief report on how digital technology is changing consumer buying behavior in Ireland – December 2012 1 Integrated Marketing in the Digital Age The ways in which companies are connecting with their customers has changed
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PROPERTY‚ PLANT AND EQUIPMENT I. Major Characteristics a. Tangible assets (with physical substance) b. Used in business – production or supply of goods or services‚ for rental purposes‚ and for administrative purposes c. Expected to be used for a period of more than one year Examples Property not subject to depreciation – e.g.‚ land Property subject to depreciation – e.g.‚ building‚ machinery‚ equipment‚ furniture‚ fixtures‚ leasehold improvements II. Initial Recognition a. Should comply with
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million television sets are at risk of losing their signals on February 17‚ 2009‚ if consumers do not make the transition to DTV. Analog vs Digital Analog TV – AM vestigial sideband 6 MHz of bandwidth per channel plus the audio High power transmitters for coverage – 45 to 75KW Avg. Out ~300KW to 5MW ERP Noise and multi-path interference common Digital TV – 8VSB MPEG-2 Stream 6 Mhz Channel can produce multiple programs viewable with ATSC tuner
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Discuss digital convergence and how it has impacted media regulation. DIGITAL CONVERGENCE With the several advances in technology these days‚ digital convergence is something that has gained much relevance in today’s world. There is no universal definition of convergence‚ although generally it is understood to mean the ability of different networks to carry similar kinds of services e.g. voice over Internet Protocol (IP) or over circuit switched networks‚ video over cable television or Asynchronous
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DIGITAL INDIA Digital India A programme to transform India into a digitally empowered society and knowledge economy DIGITAL INDIA What is Digital India? Digital India is a Programme to prepare India for a knowledge future. The focus is on being transformative – to realize IT + IT = IT The focus is on making technology central to enabling change. It is an Umbrella Programme – covering many departments. It weaves together a large number of ideas and thoughts into a single‚ comprehensive
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Table of Contents Abstract 3 Digital forensics 4 Network forensics 4 Anti-forensics Techniques 7 Mobile Device Forensics 9 File Carving 10 Conclusion 12 Bibliography 13 Abstract Digital forensics is an emerging discipline that focuses on the acquisition‚ recovery‚ documentation‚ and analysis of information contained within and created with computer systems. These methods and methodologies are used typically to figure out what happened‚ when it happened‚ how it happened‚ and
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Summary 3 1.2 Marketing Mix 4 1.3 SWOT analysis 5 1.4 Competition 5 1.5 Product Offerings 6 1.6 Target Markets strategy 6 1.7 Financial 7 1.8 Control 7 1.9 suggestions 8 1.10 Conclusion 8 References 9 1.0 Introduction Digital Marketing is relatively new term appeared recently on the arenas marketing but to this day did not take a definition literally accurate unable to be described and defined aspects correctly so as to widening its scope to include many aspects of traditional
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