BEIJING 2008: A DIGITAL OLYMPICS Known in China as “Superfish‚” Michael Phelps was on his way to achieving his goal of eight gold medals. His most difficult competition was the 100-meter butterfly. On PCs‚ cell phones‚ electronic billboards‚ and televisions‚ millions of viewers worldwide watched him win the event by .01 seconds. The results appeared on the screens almost in real time. If you did not see this exciting race‚ you can access it on YouTube. This was only one component in the “most wired
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Beijing 2008 Olympic Sponsorship By Serena Gao Beijing 2008 Olympiad is not only a stage of athletic sports‚ but also brings a wide stage to the enterprises which want to propagandize themselves by dint of the Olympic Games. The Beijing 2008 Sponsorship Program consists of three tiers of support‚ including the Beijing 2008 Partner‚ the Beijing 2008 Sponsor‚ and the Beijing 2008 Supplier. Up to 8th Jun 2008‚ the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) has signed
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Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. The major reason as to why Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics was to repair their image before the Olympics. Several agencies around the world were invited to discuss a contract with Chinese officials about the pre-games PR strategies‚ media training‚ and market research on Western perceptions of China. This was done
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Economic Impacts of Beijing Olympic Bird Nest and Water Cube: We can all recall the opening of Beijing Olympic in Bird Nest where the gorgeous fireworks and fantastic shows were shown. As well as the Water Cube‚ an exquisite designed water stadium‚ which all the water competitions were hosted. After the 2008 Beijing Olympic‚ those multibillions infrastructures were put into use only a few times and for most of the time‚ they were empty. Some people believe the construction of those infrastructures
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destination. Thus it chooses the Beijing Olympics Games to explore. This report can be divided into 5 main parts. First part is summarizing Beijing Olympic Games on the impact of tourism industry. It will explore from three aspects which include the image of the country‚ the tourist source and tourism environment. Second part is overviewing Beijing Olympic Games makes the Beijing a unique tourist destinations. The next part is analyzing two major tourism dimensions of Beijing Olympic Games. The last part is
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Case 1: Advertising‚ Public Relations‚ and the 2008 Beijing Olympics: The Assignment Overview: The Chinese government left nothing to chance in its quest to host the 2008 Olympic Games. After narrowly losing its 1993 hosting bid‚ the Chinese government hired several public relations (PR) firms and consultants‚ including U.S.-based Weber Shandwick and Bell Pottinger‚ a British firm. The investment in PR paid off: The International Olympics Committee named China as the host of the 2008 games. In
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Beijing Beijing is a fast developing metropolitan city with blend of old and modern. Being alive for more than 3‚000 years‚ Beijing still hasn’t stopped being the number one destination of history and culture. There are barely any buildings that do not have any national historical meaning to it. I know many bad things have been said about Beijing‚ that the city is too polluted‚ the people there aren’t welcoming and respectful or that the city is over populated. You could choose to believe those
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BEIJING 2008: A DIGITAL OLYMPICS 1. The Beijing Olympic organizers had classified the business requirements into categories. For information collection and monitoring‚ tools like photo-finish cameras‚ computers and GPS in boats are used to identify winners accurately. People were able to watch the Olympics through online videos‚ read news and commentaries on the Internet and etc.‚ so disseminating information to the world made possible. EC also helped in managing tickets and souvenirs; tickets
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Assignment #4: Case 13-1 “Advertising‚ Public Relations and the 2008 Beijing Olympics” International Marketing Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Over the past three decades or so‚ the body of knowledge of public relations has grown significantly and public relations continue to evolve as a strong discipline (Sriramesh and Vercic‚ 2001). It is important to note that public relations are not marketing
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Impacts of Beijing 2008 An appraisal of the impact of the Beijing Olympics presented by Lee Sands considered that‚ ‘the huge inflows of investment to support the Olympics and recreate Beijing have had an important ripple effect on economic growth’. To prepare for the games‚ China invested nearly $40 billion in infrastructure alone from 2002 to 2006‚ transformed the cityscape of Beijing. Furthermore‚ the Olympics have had a significant influence on Beijing’s economic development‚ environment‚ and
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