Overall Situation Analysis – Current Marketing Situation The domestic telecommunication industry offers a broad range of services through four primary product segments: radio‚ television‚ voice communications‚ and broadband services‚ the two largest being voice communications and broadband services (Industry). These services are offered to businesses and personal consumers‚ and are the industry’s primary user segments. Companies in the telecommunication industry are the primary means by which communication
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ABSTRACT This paper is about the telecommunication industry of Pakistan. The paper will explain the reasons why Mobilink is the fastest growing telecommunication company of Pakistan. The paper evaluates mission‚ vision statement of Mobilink and the target audience of Mobilink i.e. different products like Mobilink indigo‚ Jazz Octane and Jazz Jazba etc. The paper will explain the geographic and psychographic segmentation of Mobilink according to its different products. This paper includes
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Digi Post-paid is one of the mobile service provided by Digi. It is a product where user can call‚ short message service (SMS)‚ Media Message Service (MMS)‚ and also mobile internet (2G‚ 3G &4G). The product itself is a Sim Card which is installed in a phone‚ either its normal sim card‚ micro sim card or Nano sim card. Users are able to access the service after register with authorized Digi Centre. Digi Post-paid is basically is a service where customer “use first and pay later”‚ hence the word
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KWAME NKRUMAH UNIVERSITY OF SCIENCE & TECHNOLOGY INSTITUTE OF DISTANCE LEARING‚ KNUST SUNYANI CAMPUS [pic] TOPIC: THE EFFECT OF BRANDING ON CUSTOMER GROWTH IN THE TELECOMMUNICATIONS INDUSTRY (A CASE STUDY OF VODAFONE GHANA) BY PINAMANG FRANCIS WILLIAMS A RESEARCH PROPOSAL SUBMITTED TO THE SCHOOL OF BUSINESS STUDIES IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF COMMONWEALTH MASTERS OF BUSINESS ADMINISTRATION JUNE 2013 CHAPTER
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The telecommunication wireless industry is defined by its ability to operate and maintain switching and transmission facilities to provide direct communication through radio-based cellular networks. Services found in this industry include cellular mobile phone services‚ paging services‚ broad and personal communication services‚ and wireless public safety services. According to (IBIS World database)‚ 52.2 percent of the products and services are segmented in cellular voice services. The telecommunication
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In the following essay the problems of Pluto Telecommunications will be outlined and analysed with recommendations offered as to how the issues can be addressed. Identification of the Problems: Communication has eroded between the three departments so that “they are actually working against one another”. This break down has resulted in lost orders and an increase in the number of complaints from customers. Many of the problems experienced probably stem from the rapid growth experienced by the
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Telecommunications Data Issues Telecommunications have played a big role in today’s generation. Without it‚ it may be impossible for us live in a technologically-advanced world. In full gratitude to the first inventors‚ we are now able to communicate to other people to the other part of the world‚ transact a business with business partners from other nations without going out of the country. Country to country negotiation has become easier and data can be accessible anywhere. Telecommunications
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organization that might have crept into its day to day affairs. The report starts off with a brief profile of the organization. It then looks at Mobilink’s parent firm‚ Orascom Telecom and what values Mobilink have inherited from this multinational telecommunications company. It then looks at the company mission statement‚ its vision and its core values. Then the report looks at the key management functions of planning‚ organizing‚ staffing‚ leading and controlling. Then the student team attempts to
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UNIVERSITY for providing me an opportunity to undergo summer training at INDIAN TELEPHONE INDUSTRIES LIMITED RAEBARELI. I am thankful to Mr J.P.MISHRA (CM MARKETING) for his support‚ cooperation‚ and motivation provided to me during the training for constant inspiration‚ presence and blessings. The guidance at each and every step provided by staff of marketing and other departments was also very helpful and can’t be forgotten. I also extend my sincere appreciation to Mr Prabhat Dwivedi who provided his valuable suggestions and precious time in
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S.W.O.T Analysis of Samsung Telecommunications Strength 1. In 2007‚ Samsung Telecommunication reported growth of over 40% and became the second largest mobile device manufacturer in the world. 2. Samsung sold more than 300 million mobile devices which was a close second after Nokia with 300.6 million mobile devices sold in the first three quarter of 2011. 3. As of Q3 2012‚ Samsung is the largest manufacturer of devices running Google Android with a 46% market share. Nevertheless‚ Samsung mobile
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