PART 1- Project objectives and overall research approach The topic that I have choosen for this research and analysis project is an analysis and evaluation of business performance and financial performance of an organization over the three years periods. The company that I have choosen for this topic is Digi.com Berhad. Digi.com Berhad incorporated on March 28‚ 1997‚With a history of product and services innovation. It provides mobile voice‚ Internet and broadband service for the Malaysian Market
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The reason is‚ comparing to others DiGi products DiGi mobile broadband and wireless broadband are still new to the consumers as DiGi launched the broadband in the recent years. Moreover‚ the concepts and features of DiGi mobile and wireless broadband for the consumers are not strong enough. In this stage‚ DiGi company can invest more on promotional costs and development costs of mobile and wireless broadband to offset all the profits. 8.1.2 Growth Stage DiGi Smartphone Devices are in the growth
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Background Like many companies‚ Digi salespeople relied on homegrown processes to manage customer. These methods led to common problems associated with sales information that is not centralized. Digi faced challenges understanding the status of opportunities‚ inputting data manually into multiple systems‚ tracking proposal approval status and lines activation status‚ and tracking the success of marketing campaigns. “Management did not have a complete view of what was going on in the sales
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Situational Analysis Company Profile Analysis DIGI is the first telecommunication to operate and launch a full digital cellular network in Malaysia on 24 May 1995. Besides‚ DIGI were also become the first to offer GPRS (2.5G) and later EDGE (2.75G) in 14 May 2004 in Malaysia. DIGI is a mobile communication services provider in Malaysia. DIGI has provided service to individuals‚ businesses and other operators which owned subsidiary‚ DIGI Telecommunication SDN BHD. There are two packages option
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DiGi Telecommunications Sdn. Bhd.‚ DBA DiGi‚ is a mobile service provider in Malaysia. It is owned in majority by Telenor ASA of Norway with 49%. On 24 May 1995 DiGi became the first telco in Malaysia to launch and operate a fully digital cellular network. They were also the first to offer GPRS (2.5G) and later EDGE (2.75G) in Malaysia in 14 May 2004. DiGi primarily uses the 1800 MHz band for GSM with the network code of 50216. DiGi is listed on the Bursa Malaysia under the Infrastructure category
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PEST ANALYSIS FOR DIGI Political Factor The politichas been characterized by the relationship between the three main ethical groups.Goverment-controlled incumbent fixed-line operator TM continues to dominate the market ‚accounting for around 62% of the total communications revenue‚86% of the total fixed line services and revenues and via its celcom subsidiary – 38% of the toal cellular telephone services.The Malaysian government has a very active privatization program.Despite this‚a number of major
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discussion. i. Innovation Prepaid and postpaid are played a great role to increase supply of voice and data services to individual and corporate customers. ii. Market DiGi is Mobile Broadband and Mobile Network service provider. It has postpaid and prepaid plans for Mobile Broadband and Mobile Network. iii. Machinery DiGi provides auto reloads online payment and these facilities bring convenience to customers and cost. iv. Experience The experienced management personnel from overseas
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EXECUTIVE SUMMARY This assignment is about DIGI Telecommunications Sdn. Bhd. (DIGI) company’s strategic analysis of its daily operations. Segmenting‚ targeting and positioning will clearly show that how DIGI company segments its customers to different types of segments‚ then they targets those market that will provide profits to the company than lastly positioning them. Then SWOT analysis will provide clear details information about the company’s main strengths and exploit them through opportunities
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latest information tardy to reach the end users will lead to low customer consciousness towards the DiGi products and services likes the promotion of latest data package which are 200MB just RM2.00 for one week. It not only decreases the customer’s consumption while in the same way “give away” the potential customer to its competitors indirectly. There has a research shows that a loyal customer of DiGi had complaint that he has used it for five years but the service is declined year by year and consider
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D Table of Contents Introduction to DiGi Telecommunications Sdn Bhd DiGi.Com Berhad is listed on Bursa Malaysia Securities Bhd. and is part of the Telenor Group‚ a global telecommunication provider. Their mobile service operates are undertaken by their wholly-owned subsidiary‚ DiGi Telecommunications Sdn. Bhd. DiGi commenced operations in May 1995 when it launched its fully digital GSM 1800 services‚ the first digital mobile communications service in Malaysia. Since then‚ they continue
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