required high fixed costs and spend relatively large on network equipment and maintain development. Besides‚ technologies required also have considered as barriers for companies entering the telecommunication. The types of technologies employed by DiGi include the GSM (Global System for Mobile communications: originally from Groupe Spécial Mobile) standard for its mobile network‚ operating in the 1800MHz frequency band. The advanced technology which required in the telecommunication industry incurred
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something or somebody functions‚ operates‚ or behaves(http://encarta.msn.com/dictionary_/performance.html) | The author had chosen Digi‚ which is a public company listed in Bursa Malaysia Stock Exchange. An analysis of the company’s business and financial performance will be done for three years‚ for the financial year ended as 31st December‚ 2009 to 31st December‚ 2011. Digi has a website with a uniform resource locator – http://www.digi.com.my 1.2 Reasons for Choosing the Topic * Topic is an interesting
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discussion. i. Innovation Prepaid and postpaid are played a great role to increase supply of voice and data services to individual and corporate customers. ii. Market DiGi is Mobile Broadband and Mobile Network service provider. It has postpaid and prepaid plans for Mobile Broadband and Mobile Network. iii. Machinery DiGi provides auto reloads online payment and these facilities bring convenience to customers and cost. iv. Experience The experienced management personnel from overseas
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DEFINITION BCG MATRIX Boston Consulting Group (BCG) Matrix is defined by the following authors as follows: Table 1 Definition of BCG Matrix Pearce (2013) David (2012) BCG Matrix is an approach pioneered by the Boston Consulting Group that attempted to help managers “balance” the flow of cash resources among their various businesses while also identifying their basic strategic purpose within the overall portfolio. It is also known as “portfolio techniques”. BCG Matrix graphically portrays
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The BCG Matrix is a method used by businesses to identify market growth and market shares for organizations. It was developed by Bruce Henderson of the Boston Consultant’s Group in the early 1970s. To establish long term value creation‚ a company should have a portfolio of products that contain both high growth products in need of cash inputs and low growth products that generate a lot of cash and use this information to improve it. The basic idea behind it is that the bigger the market share a product
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PEST ANALYSIS FOR DIGI Political Factor The politichas been characterized by the relationship between the three main ethical groups.Goverment-controlled incumbent fixed-line operator TM continues to dominate the market ‚accounting for around 62% of the total communications revenue‚86% of the total fixed line services and revenues and via its celcom subsidiary – 38% of the toal cellular telephone services.The Malaysian government has a very active privatization program.Despite this‚a number of major
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Placing products in the BCG matrix results in 4 categories in a portfolio of a company: BCG STARS (high growth‚ high market share) - Stars are defined by having high market share in a growing market. - Stars are the leaders in the business but still need a lot of support for promotion a placement. - If market share is kept‚ Stars are likely to grow into cash cows. BCG QUESTION MARKS (high growth‚ low market share) - These products are in growing markets but have low market share. - Question
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Boston Consultancy Group (BCG Matrix) This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range. The Boston Consultancy Group classified these products as following: Dogs These are products which have low market shares and low market growth rates. The options for many companies is to phase these products out‚ however some organisation do go for the strategy of
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LEVIS SWOT ANALYSIS SWOT analysis empowers firms to identify elements that need to be taken into account when developing marketing and corporate strategy. Strengths and Weaknesses are in-house factors that are controllable by the organization. Opportunities & threats are outside factors‚ which are uncontrollable by the organization. According to Kotler and Armstrong‚ SWOT analysis involves a distillation of the findings of an internal and external inspection that lures attention‚ from a strategic
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BCG Analysis In term of Boston Consulting Group‚ there are four types of business. According to the research‚ it shows that Poh Huat Resources Holding is exists as a question mark in BCG matrix. Question marks represent business units having low relative market share and located in a high growth industry. Hence‚ Poh Huat Resources Holding should invest huge amount of cash to maintain or gain market share. If successes in gaining a huge market share‚ then Poh Huat Resources Holding has potential
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