1.0 Background Information of Companies 1.1 Digi.com Berhad Digi was established in 1995 which is a company that launched digital cellular network in Malaysia. Before the company change to “Digi” is known as Mutiara Swisscom. Because of the strategic alliance with Telenor international‚ the company change name to Digi. Digi also is the first operator in Asia that become part of international roaming platform and commercially launches the use of dual-band mobile phone. In 1999 the company has lunched
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Mobile networks have the potential to provide Malaysians in urban and rural areas with affordable reliable access to voice and broadband services. There are three major local players in the Malaysian telecommunication market‚ namely Maxis‚ Celcom and DiGi Telecommunications. In this case study‚ we will focus on Maxis to elaborate on the demand and supply factors that have affected the price of their product & services in the past 5 years. The main source of this research is based on “Maxis Annual Report
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Brief Profile of Company Digi Mobile Hub was registered under Kathmandu Metropolitan with the Registration no:669 ga in 2063/08/12 with an objective of trading Cell phones and accessories. Being substitutes of each other‚ the company started the trading of Sim Cards‚ Recharge Cards of various companies (Namely NTC‚ Ncell and UTL).The Company is supported and promoted by various veteran traders of Recharge Cards and Sim Cards. The company has been distributing Sim Cards and Recharge Cards in a huge
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monopoly on telecommunications services in Malaysia. Other than that‚ there are three major telecommunication companies monopolised the mobile phone service market which are Celcom Berhad (013‚ 019‚ 0148)‚ Maxis Communications Berhad (012‚ 017‚ 0142) and Digi Telecommunications Sdn. Bhd (016‚ 010‚ 0146‚ 014-30‚ 014-31‚ 014-32) while another minor company which is U-mobile (018). Basically the main competitive factors in the mobile services market are network coverage‚ customer service quality‚ pricing /
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Singapore: BPP Learning Media. Digi Telecommunication‚ n.d. Digi Smart Plan. Available at: http://new.digi.com.my/ecomm_C/plan_family/default/DG_SmartPlan (Assessed: 12 September 2014) Digi Telecommunication. (2011). Annual Reports. Available at: http://www.digi.com.my/aboutus/media/annual_report.do (Accessed: 15 August 2014) Digi Telecommunication. (2012). Annual Reports. Available at: http://www.digi.com.my/aboutus/media/annual_report.do (Accessed: 15 August 2014) Digi Telecommunication. (2013)
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Table of content The executive summary…………………………………………………….. 2 1. History of Ansoff Matrix.………………………………………………… 3 2. Introduction………………………………………………………………. . 3 3. Model Use and the Applicability………………………………………….. 5 3.1 Market Penetration…………………………………………........ 5 3.2 Market development…………………………………………….. 7 3.3 Product Development………………………………………….. .. 7 3.4 Diversification………………………………………………… … 9 4. The Advantages…………………………………………………………… 12 5. The Risks……….………………………………………………………
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services. Situation Analysis Marketing Environment (PESTLE) [1] Economic and Social factors With the competitive market of mobile broadband packages available by three dominant telecommunication companies in Malaysia (Celcom‚ Maxis and DIGI)‚ consumers are spoilt for choice. Factors like purchasing power‚ time constraint‚ ease of usage and installation‚ the need for download speed (a random oral survey was performed at a local IT fair recently with 80% of participants complaining
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Appendix I UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF BUSINESS AND FINANCE ACADEMIC YEAR: 2009/2010 JAN 2010 TRIMESTER UBMM1011 SUN ZI’S ART OF WAR & BUSINESS STRATEGIES Assignment cover Sheet Course details Course : ______________________________________ Year and Semester of study : _______________________________________ Lecturer’s Name : __DR. WONG KEE LUEN_____________________ Assignment Details Topic : _____________________________________ Due Date : Week 7‚ 5 March 2010
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encounter. The encounters that I had chosen will reflect different type of satisfaction and service industries. The extremely satisfied service will be encounter 4: LHS Quality Software Co and the extremely dissatisfied service was the Encounter 1: Digi center @1borneo. 2.1 Consumer Behavior (Pre-purchase stage) Lovelock et al. (2012) declare that pre-purchase stage start with need awareness and continue though information search and evaluation of alternatives to deciding whether or not to buy a
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Introduction Maxis Communications Berhad‚ or in short Maxis‚ is a Malaysian mobile network operator headquartered at Kuala Lumpur‚ Malaysia. It was started in the year 1993. It uses the dialling prefix identifier of "012"‚ "017" and “0142”. Their mobile services are provided over the 900 & 1800 MHz GSM band and as July 2005‚ the 2100 MHz UMTS band. Majority of the company’s stake is owned by Malaysian billionaire Ananda Krishnan. The company has total subscribers at 13.95 million as of December
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