Integrated Marketing Communications: Brand Analysis Henry Garcia‚ Kris Burningham Cassandra Carone Agata Kosinski F C Flying Colours Advertising Table of Contents INTRODUCTION 3 ANALYSIS OF THE 4 P’S OF MARKETING 4 PRODUCT ACTIVIA DANONE YOGURT PROMOTION PRICE PLACE PRODUCT ANALYSIS SUMMARY 4 4 5 7 8 9 MARKET ANALYSIS 10 ECONOMIC TRENDS SOCIAL/DEMOGRAPHIC/CULTURAL TRENDS YOGURT CONSUMPTION IN CANADA
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What is cystic fibrosis? Cystic fibrosis is a disease that is passed down through families‚ from parent to child due to a faulty gene. It currently affects both babies‚ children and young adults. This faulty gene controls the movement of salt and water in and out of the cells‚ so the lungs and digestive system become so clogged with mucus‚ it makes it hard to breathe and digest food. Cystic fibrous causes many effects on the body‚ but it mainly affects the digestive system‚ pancreas and the lungs
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The modern diet for most nations‚ particularly North American‚ has become saturated with heavily processed foods. This spike in consumption of things such as refined wheat‚ meats‚ sugars‚ and fats has also lead to a myriad of diseases and disorders seen almost exclusively in developed countries. Out of these conditions one of the most misunderstood and varying is Crohn’s disease‚ which causes extreme pain and discomfort and is essentially incurable. While widely debated‚ the exact cause of Crohn’s
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The body systems The Musculoskeletal system consists of the bones‚ muscles‚ ligaments and tendons. It provides structural support for the entire body. The musculoskeletal system allows and controls movement. The Cardiovascular system is responsible for transporting and removing gaseous waste from the body. The cardiovascular system is made up of your heart‚ blood vessels (arteries‚ veins‚ capillaries) and blood. The four major functions of the cardiovascular system are: To transport nutrients‚
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Introduction Our bodies produce waste‚ as does most of what we consume‚ the excretory system is responsible for removing this waste. It is essential that is waste is removed‚ or excreted‚ in order for the body to remain healthy. The human excretory system includes the liver‚ the kidneys‚ the large intestine‚ and the skin. Part 1: What Does the Excretory System Do? The excretory system is one of the most important systems in our bodies‚ as it excretes all the waste that would otherwise build up
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Abdominal liposuction Maintaining a slim figure stays a top priority regardless of a person’s gender or age. The abdomen often accumulates all the stubborn fat‚ mostly after drastic weight gain or childbirth. As we age‚ fat starts to gather around the stomach‚ back‚ flanks‚ and abdomen‚ which causes the stomach to project outwards and give an overall bulky appearance. Abdominal Liposuction transforms and contours the stomach making it more flatter‚ slimmer and attractive. However‚ abdominal fat
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Fluid balance. The lymphatic system is a linear network of lymphatic vessels and secondary lymphoid organs. About 30 Litter of fluid pass from the blood capillaries into the interstitial fluid each day‚ 27 Litter pass from the interstitial fluid back into the capillaries. If the remaining 3 Litter of fluid were to remain in the interstitial fluid‚ edema would result‚ causing tissue damage and eventual death. Instead‚ the 3 L of fluid enter the lymphatic capillaries‚ where it is called lymph and passes
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The human respiratory system is adapted to allow air to pass in and out of the body and also for efficient gas exchange to occur. The respiratory system includes air passages‚ pulmonary vessels‚ the lungs‚ and breathing muscles. Most of the organs of the respiratory system help to distribute air‚ but only the tiny alveoli and the alveolar ducts are responsible for the gas exchange. Mouth - The mouth is the secondary exterior opening for the respiratory system. Most commonly‚ the majority of respiration
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What is dietary fibre? Dietary fibre‚ also known as roughage or bulk‚ includes all parts of plant foods that your body can’t digest or absorb. Unlike other food components‚ such as fats‚ proteins or carbohydrates — which your body breaks down and absorbs — fibre isn’t digested by your body. Instead‚ it passes relatively intact through your stomach‚ small intestine‚ and colon and out of your body. Fibre is commonly classified as soluble (it dissolves in water) or insoluble (it doesn’t dissolve):
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Tympanoplasty is a procedure to repair a hole in your eardrum (tympanic membrane) using a piece of tissue from another part of your body (skin graft). The tympanic membrane is a thin layer of tissue in your ear that can tear or become punctured. As a result‚ a hole can develop and can allow water and germs to enter your middle ear. This can cause infection. The goal of tympanoplasty is to restore hearing and prevent future infections. LET YOUR HEALTH CARE PROVIDER KNOW ABOUT: • Recent colds or
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