1. Define the key terms listed above. (1) International marketing Controllable elements‚ Uncontrollable elements -Controllable Elements are what marketers in a company can adjust their marketing strategies such as firm characteristics‚ price‚ product etc.‚ to market conditions‚ consumer tastes‚ or corporate objectives. On the other hand‚ Uncontrollable Elements are what the marketers must actively evaluate and adapt to them if needed‚ as they can be defined as environmental factors. For examples
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BMAKT2201 BMAKT2201 • INTERNATIONAL MARKETING CHAPTER 1 – INTRODUCTION TO INTERNATIONAL MARKETING Noraizan Abdul Rashid Faculty of Business Management & Globalization Tel : 603 8317 8833 (Ext 8125) Email: noraizan@limkokwing.edu.my WHAT IS MARKETING? • Marketing Involves: – Focusing on the needs and wants of customers – Identifying the best method of satisfying those needs and wants – Orienting the company towards the process of providing that satisfaction – Meeting organisational objectives
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1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle‚ Coca-Cola‚ and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing‚ R&D‚ manufacturing‚ and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies also maintain
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a. In today’s interconnected global economy‚ the question of whether or not to export seems academic. It nevertheless demands asking due to the substantial risk and resources called for in expanding sales internationally. Pursuing export markets is recommended in a number of situations: demonstrated international demand for your products higher international prices for your manufactured goods moderate or slow domestic market growth with strong‚ unsaturated or growing markets abroad competitive
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Chapter 7&8 – International Market selection and Entry Approaches to market selection ← incremental entry vs simultaneous entries ◦ incremental → usually for small companies with fewer resources that wants to lower their risk preclude economies of scale. ◦ simultaneous → extensive resource thus‚ resulting in higher operating risk‚ may decide to leverage across asia pacific area‚ facilitate economies of scale. ← Concentrated approach vs diversified approach ◦ concentrated
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Chapter 1—The Global Marketing Imperative TRUE/FALSE 1. International marketing is much more than the science and art of business; it includes economics‚ anthropology‚ cultural studies‚ geography‚ history‚ languages‚ jurisprudence‚ statistics‚ demographics‚ and many other fields. ANS: T PTS: 1 DIF: Moderate REF: p. 4 NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions 2. The major foundation of the international marketing process is
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Global Marketing Plan Yve Franks MKT/562 Executive Summary Gambit Sports Outreach Program is designed to reach the children and the residents of Haiti. Gambits purpose is to develop a nonprofit sports soccer facility that focuses on educating the whole person through education‚ nutrition and sports. Children are in important part of our future and Gambit wants to be able to help Haiti and the children build up confidence
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aravind.banakar@gmail.com ARAVIND 09901366442 – 09902787224 INTERNATIONAL MARKETING MANAGEMENT Case-1 : The use of the marketing mix in product launch Answer the following questions: 1. Describe what is meant by a business being ‘consumer led’. 2. What are the key parts of the marketing mix? Explain how each works with the others. 3. Explain why the balance of the marketing mix is as important as any single element. 4. Analyse the marketing mix for NIVEA VISAGE Young. What are its strongest points
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Differences between mass marketing and niche marketing Niche marketing and mass marketing have many differences. These are: 1. Mass marketing has to do with selling ordinary things to very large numbers of people at quite cheap prices. Businesses can get high volume sales but at a fairly low profit margin meaning that there is little difference between what it costs to make the product and what the business can sell for it. But in Niche marketing the marketers serve specialist consumers and
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Case Study Mid Term: International Marketing Research at the Mayo Clinic Minashki Sinanan Summary The Mayo Clinic is a well-known health care provider that treats international and domestic‚ upper class society. An example of their consumer base is the President of the Republic of Equatorial Guinea‚ Teodoro Obiang Nguema Mbasogo‚ who was seen at the Rochester clinic in New York. Founded almost a Century ago by the “Mayo” family‚ these world renowned physicians travelled the world comparing
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