Data mining is a concept that companies use to gain new customers or clients in an effort to make their business and profits grow. The ability to use data mining can result in the accrual of new customers by taking the new information and advertising to customers who are either not currently utilizing the business ’s product or also in winning additional customers that may be purchasing from the competitor. Generally‚ data are any “facts‚ numbers‚ or text that can be processed by a computer.” Today
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Data Mining Information Systems for Decision Making 10 December 2013 Abstract Data mining the next big thing in technology‚ if used properly it can give businesses the advance knowledge of when they are going to lose customers or make them happy. There are many benefits of data mining and it can be accomplished in different ways. The problem with data mining is that it is only as reliable as the data going in and the way it is handled. There are also privacy concerns with data mining
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a necessity for a businesses trying to maximize its profits. A new‚ and important‚ tool in gaining this knowledge is Data Mining. Data Mining is a set of automated procedures used to find previously unknown patterns and relationships in data. These patterns and relationships‚ once extracted‚ can be used to make valid predictions about the behavior of the customer. Data Mining is generally used for four main tasks: (1) to improve the process of making new customers and retaining customers; (2)
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Data Mining: What is Data Mining? Overview Generally‚ data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue‚ cuts costs‚ or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles‚ categorize it‚ and summarize the relationships identified
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Introduction to Data Mining Assignment 1 Ex1.1 what is data mining? (a) Is it another hype? Data mining is Knowledge extraction from data this need for data mining has arisen due to the wide availability of huge amounts of data and the imminent need for turning such data into useful information and knowledge. So‚ data mining definitely is not another hype it can be viewed as the result of the natural evolution of information technology. (b) Is it a simple transformation of technology developed
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Data Mining DeMarcus Montgomery Dr. Janet Durgin CIS 500 June 9‚ 2013 Determine the benefits of data mining to the businesses when employing 1. Predictive analytics to understand the behavior of customers Predictive analytics is business intelligence technology that produces a predictive score for each customer or other organizational element. Assigning these predictive scores is the job of a predictive model‚ which has‚ in turn been trained over your data‚ learning from the experience
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Data Mining Abdullah Alshawdhabi Coleman University Simply stated data mining refers to extracting or mining knowledge from large amounts of it. The term is actually a misnomer. Remember that the mining of gold from rocks or sand is referred to as gold mining rather than rock or sand mining. Thus‚ data mining should have been more appropriately named “knowledge mining from data‚” which is unfortunately somewhat long. Knowledge mining‚ a shorter term‚ may not
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Data Mining On Medical Domain Smita Malik‚ Karishma Naik‚ Archa Ghodge‚ Shivani Gaunker Shree Rayeshwar Institute of Engineering & Information Technology Shiroda‚ Goa‚ India. Smilemalik777@gmail.com; naikkarishma39@gmail.com; archaghodge@gmail.com; shivanigaunker@gmail.com Abstract-The successful application of data mining in highly visible fields like retail‚ marketing & e-business have led to the popularity of its use in knowledge discovery in databases (KDD) in other industries
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Data Mining Weekly Assignment 6: LIFT; CRM; AFFINITY POSITIONING; CROSS-SELLING AND ITS ETHICAL CONCERNS. What is meant by the term “lift”? The term “lift” describes the improved performance of an exact or specific amount of effort on a modeled sampling‚ as opposed to a random sampling (Spang‚ 2010). In other words‚ if you are able to market via a model to say‚ a given number of random customers (e.g. 1000)‚ and we expect that 50 of them would be successful‚ then a model that can generate 75
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it for any other purpose. DATE: 06/10/2013 Introduction: In data mining it is said that “success or failure often depends not only on how well you are able to collect data but also on how well you are able to convert them into knowledge that will help you better manage your business (Wilson‚ 2001‚ p. 26).” Tourism and hospitality industry generates massive amount of data. In each and every transaction there is set of data generated. In tourism and hospitality‚ knowing your customer is very
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