Assignment 5: Capstone Project (the Coca-Cola Company) Kelvin Colbert Professor Earnest Daniel Graduate Accounting Capstone December 14‚ 2012 Create an executive summary of the company that discusses the company‚ industry‚ products and services‚ and competitive advantages in the marketplace The Coca-Cola Company‚ whose headquarter is located in Atlanta‚ Georgia‚ is the world’s largest beverage company and has been ranked number one for the past thirteen consecutive years‚
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Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola‚ the world’s most valuable brand‚ our Company’s portfolio features 15 billion dollar brands including Diet Coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ vitamin water‚ PowerAde‚ Minute Maid‚ Simply‚ Georgia and Del Valle. Globally‚ we are the No. 1 provider of sparkling beverages‚ ready-to-drink coffees‚ and juices and juice drinks. Through the world’s largest beverage
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Classic is most popular one but the brand serves those with special dietary or taste preferences with such beverages as Caffeine Free Diet Coke‚ Cherry Coke‚ Coke Zero‚ Diet Coke with Lime‚ Diet Black Cherry Vanilla Coke‚ Caffeine Free Coke Classic‚ Black Cherry Vanilla Coke‚ Diet Coke with Splenda‚ Coke C2‚ Coke Blak‚ Vanilla Coke‚ Diet Vanilla Coke‚ and Diet Coke with Lemon. Similarly‚ niche products appear around our life in many aspects. For example‚ for food buyer aspect‚ organic food is the
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Conclusion………………………………………………………………………5 References………………………………………………………………………6 1 Coca-Cola is one of the leading manufacturers in beverage industry in the world. Coca Cola offers variety of brands such as Coca-Cola Classic‚ Diet Coke‚ Fanta‚ Sprite‚ Dasani water‚ etc. The Coca-Cola brand has been adopted the strategy of global brand. They are considering the world market as single market place and use consistency-marketing strategy for many years. However‚ now the trend is differencing
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March 4‚ 2013 Alexis M. Herman‚ C.C.O Chair and Chief Executive Officer Attn: A Herman P.O Box 1734 Atlanta‚ GA 30301 Dear Mr. Cahillane: Views of our consumers are important to our company‚ and I know it is essential to meet their needs. We can achieve incredible outcomes for the new plans to our companies reaching this goal together. I know we can achieve this by changing a problem into an achievable solution; this will be beneficial to the company and fulfill the consumer’s wishes. This
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its diet coke again in the market but has changed the name to be “Coke Light” as the company faced a problem from some of male teenager consumers would like to try this Diet coke but they refused to do so as they were afraid of the word “diet” as there perception for the word “diet” is only for women. But Coke light was not so successful as its taste is lighter than coke classic therefore it can’t satisfy consumers who would like to drink low calories cola flavor but the similar taste to coke classic
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Factors responsible for the change in coca cola company Change Management in Coca-Cola Corporation Change is significant‚ prolonged and disruptive In this attribute‚ change in an organization includes venturing into new areas of business‚ such as entering new products in the new market‚ facing an unexpected event such as economic crisis and redirection of the company. Change is a continuous process of alignment According to ()‚ an aligned organisation must have a continuous
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Georgia in May 1886. Coca-Cola first began selling their product at a soda fountain in Jacob’s Pharmacy in Atlanta. The name came about when Dr. Pemberton’s bookkeeper‚ Frank Robinson suggested it. He even wrote out the script as seen today on the Coke bottles. Initially‚ Coca- Cola averaged nine drinks a day in the first year of their sales‚ adding up to $50 annual revenue. Today products of The Coca-Cola Company are consumed at the rate of 1.6 billion drinks per day and more. The Coca-Cola
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Coca-Cola Company changed its original name Coke with New Coke in 1985‚ and‚ the company also aims to give their customers better taste (Datta‚ 1996). Generally speaking‚ although the company focus on whole population in the world‚ young generation is the target marketed of the company and they also want to show their products with full of youth and energy to their customers. Pendergrast(1993) states that Coca-Cola are cool and real‚ and ‚ differentiate Coke from its competitors while Plummer (1995)
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| Type of |Example |Description |Purpose | |information | | | | |Verbal |Telephone‚ Face to face |Telephones are used to conduct live conversations with another |Telephones are used in Lambeth Academy
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