A BRAND AUDIT Table of Contents Introduction: 3 Brand Inventory 6 Brand Elements: 6 Diet Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five
Premium Coca-Cola
Growth Strategies of Coke Portfolio Portfolio analysis SWOT analysis Five forces applied on coca cola Growth strategy Marketing Environments Microenvironment Macro environment Competitive environment Rivals \ competitor Competitive advantage Market Segmentation & Positioning Strategy Market segmentation Coke segmentation strategy Page # 12 13 13 14 14 17 16 18 19 20 21 23 15 24 27 29 32(a‚b) 33 36 40 44 44 45 48 48 Positioning Product Strategy Level of coke as a product Branding
Premium Coca-Cola
Your Diet‚ Your Health Nutrition is essential not only for life‚ but for a healthy life. Learn about the connection between what you eat and how you feel. By Diana Rodriguez Medically reviewed by Christine Wilmsen Craig‚ MD We’ve all heard the old saying “you are what you eat.” And it’s still true. If you stick to a healthy diet full of vitamins and minerals‚ your body reflects it. You feel healthy‚ energized‚ and just all-around great. However‚ people who limit their diet to junk foods will
Premium Nutrition Soft drink
NUST BUUSINESS SCHOOL‚ ISLAMABAD | STRATEGIES FOR BUILDING A BETTER BRAND IMAGE: A CASE OF COLA RIVALS IN THE PAKISTANI CONTEXT | Consumer Behavior – Research Paper | | | 12/29/2009 | Asma Shamshad – Junaid Manzoor – Sidra Manzoor – Warda Zubair – Zafar A. Khan CONTENTS Table of Contents Introduction to Cola Companies4 Company Profile – PepsiCo Inc.4 Company Profile – Coca Cola Company4 Introduction to Cola Wars5 Early battles leading to new Coke5 Introducing a new flavor6
Premium Coca-Cola Pepsi Cola
In: Diet Coke-ane‚ Out: The Coffee Culture The brand has come a long way from its very first ad in 1983. A drink that is now squarely aimed at women was introduced to the world with an ad starring Bob Hope‚ an American comedian. As decades went by‚ companies improved their tactics to hook in consumers‚ boosting their appearance and reputation among Americans. An analysis of Diet Coke advertisements reveals how companies use such techniques‚ such as sex‚ fitness‚ and fashion‚ to appeal their products
Premium Coca-Cola
needed to explain the reasons behind the choice of media in a successful campaign. Roles of advertising Service offered Coca cola uses really well-known advertising agencies for the advertisement of their Diet coke products like the Karl Lagerfeld commercial on their Diet coke this was a very expensive way of advertising‚ but they have high promotional budgets and in house resources. By making all this awesome commercial happened they use advertisement on magazines‚ television‚ billboards
Premium Coca-Cola Diet Coke Advertising
How to measure brand image: a reasoned review Luca Cian‚ Ross Business School‚ University of Michigan‚ USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered‚ including attitude scales‚ Q-Sort‚ Natural Grouping‚ Kelly Repertory Grid‚ Laddering‚ Benefit Chain‚ Projective Techniques‚ Brand Personality‚ and Brand Narration. Considering the number of tools presented‚
Premium Brand Qualitative research Graphic design
think of refreshment‚ think of ice cold Coca-Cola. 1941 - Coca-Cola is Coke! 1942 - The only thing like Coca-Cola is Coca-Cola itself. 1944 - How about a Coke? 1945 - Coke means Coca-Cola. 1945 - Passport to refreshment. 1947 - Coke knows no season. 1948 - Where there’s Coke there’s hospitality. 1949 - Coca-Cola ... along the highway to anywhere. 1952 - What you want is a Coke. 1954 - For people on the go. 1956 - Coca-Cola ... makes good things
Premium Coca-Cola Diet Coke
Assignment 1 Brand Management 08/03/13 Submitted by Mehvash Zameer Brand Association Questions: The answer to brand association questions were taken from 5 very loyal customers of coke. Following is a cumulative response to the questions: 1. First thing that comes to mind with Coke: * Energy * Awake * The color Red * The bottle * Drink 2. Strengths and weaknesses of the brand: Strengths | Weaknesses | Taste | Not easily available everywhere | Strength | Brand extensions have
Premium Brand Brand equity Branding
Taylor Swift Diet Coke Ad This ad isn’t very complicated and has clear and simple parts. Through the simplicity of the ad‚ the audience feels inclined to buy Diet Coke because of the fact that it’s “diet”‚ Taylor Swift is very famous and it is good for creativity. Nowadays‚ many people worry about their outer appearance‚ especially their weight. While they may have enjoyed a nice‚ cool can of Coca-Cola before‚ some can feel like they need to restrict their Coke intake so that they don’t gain too
Premium