STATE BANK OF INDIA Reason of cross selling commission income of bank not increasing exponentially SUMBITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTSOF THE DEGREE OF POST GRADUATE DIPLOMA IN MANGEMENT CHANDRAGUPT INSTITUTE OF MANGEMENT PATNA KAJAL KUMARI 6/22/2013 CHANDRAGUPT INSTITUTE OF MANGEMENT PATNA EXECUTIVE SUMMARY This
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Personal Selling‚ relationship building and sales management Personal selling‚ unlike advertising or sale promotion‚ involves direct relationships between the seller and the prospect or customer. In a forma sense‚ personal selling can be defined as a two-way flow of communication between a potential buyer and a salesperson that is designed to accomplish at least three tasks: (1) identify the potential buyer’s needs; (2) match those needs to one or more of the firm’s products or services; (3) on
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don’t want. These companies are desperate to reach this new segment with the help of advertisement agencies who speak “their language”. Tim Delaney made the advertisement for Pepe jeans‚ which is an advertisement with the darker values of generation X‚ as it shows disturbing images and alienated teenagers. Pepe Jeans wants to dissociate itself from the corporate culture. They think their advertisement did not offend their targeted audience‚ as the idea of how negative or dark these thoughts are
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also covered some selling techniques. On completion of his training‚ Mathur was assigned a territory in the suburban Pune. Mathur’s territory had a mix of general practitioners‚ specialists‚ small nursing homes and medical stores. Although this was his first job‚ Mathur was enthusiastic because he believed that he had learnt a lot about Ace products during his training period. However‚ at the end of his month in the field‚ Mathur was disappointed. He had followed all the selling “steps” suggested
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Launch a CSR Program to "Reduce the Consumption of Fuel in Cooking" by Promoting the Usage of Pressure Cookers in Rural Areas. In keeping with the worldwide efforts to reduce global warming‚ Hawkins should go rural in promoting the same. Encourage the usage Pressure Cookers instead of open mouthed utensils by launching contests in rural areas wherin the women are encouraged to cook their best dishes in Hawkins Pressure Cookers. Definitely a good idea..... but Don‚t you think that with out
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II. MECHANICAL STRUCTURE Both being internal combustion type diesel and gasoline engines can be considered as similar. Simply‚ both engines converts chemical energy into mechanical one by burning fuel. In combustion engines the combustion (explosion of fuel) occurs at combustion chamber with ‚ generally‚ help of oxidizer (air‚ another fluid‚ etc.). The output‚ high heat and pressure of the burning process is transfered to other components of the engines which expose pressure as a mechanical energy
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practical when it comes to cost savings on gas; whereas driving a diesel-powered truck shows that you do not care about environment with your smoky‚ loud engine and you can usually be found at a gas station fueling up. However‚ are the stereotypes correct? With advancement in clean diesel technology‚ lower costs in overall maintenance and better fuel efficiency as well as a safer‚ stronger engine‚ there is a clear advantage within diesel engines. First‚ let’s look at cost using a GMC Sierra 2500HD. Buying
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There are a few cultural factors in international selling. Culture is the distinctive way of life of a person that is not biologically transmitted and it will be passed on from one generation to another‚ evolving and changing over time. Sales approach should be adapted for different cultures‚ with regarding to issues like Aesthetics‚ Religion‚ Education‚ Language and Social Organisation. Aesthetics is a non material cultural factor which may have an influence on the development of overseas market
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and issues. 4. Marketing strategy. 5. Marketing mix - 4 P’s - product‚ price‚ place‚ and promotion. 6. Action programmes. 7. Appendices. 1. Executive summary. 1. Analyse Levi’s targeting of the jeans market with respect to: - product - price - place - promotion 2. Using independent quantitative survey to analyse and compare the validity of Levi’s marketing strategy in respect of market segmentation and promotion appeal. 3. Analyse and comment on the strategy of Levi’s and its approach
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Assignment 1 1- Define marketing and discuss how it is more than just “telling and selling.” * Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return * Today‚ marketing must be understood not in the old sense of making a sale – ‘’telling and selling’’ – but in the new sense of satisfying customer needs. If the marketer does a good job of understanding consumer needs; develops products
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