Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry This case was the overall winner of the 2007 European Case Clearing House Awards This case received the 2006 European Case Clearing House Award in the category “Marketing” 01/2008-4948 This case was written by Vadim Grigorian (INSEAD MBA 2000) and Pierre Chandon‚ Assistant Professor of Marketing at INSEAD‚ as the basis for class discussion rather than to illustrate either effective
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SALES MANUAL FOR STRATEGICALLY PLANNING A SALES PRESENTATION This project focuses on developing a sales manual for selling a specific product. The effective sales presentation is built with a strategic plan. Every step of the sale‚ from the approach to servicing the sale‚ is carefully planned in advance. A well-planned sales presentation is not memorized. It is a logically planned outline that carries the salesperson’s own thoughts from one step to the next. This project will be your outline
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The Diesel Engine Diesel engines are very similar to the gasoline engine you may find in a car. They both are internal combustion engines‚ have a four stroke cycle‚ and convert chemical energy from fuel into mechanical energy. However‚ the manner in which the combustion stroke is attained sets these two engines apart‚ and although a seemingly meaningless change‚ a large change in efficiency results. (Diesel Engines vs. Gasoline Engines) The diesel engine was invented by Rudolf Diesel in 1892
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Christian Libby 2nd hour Auto Tech 1 Tech Report on Diesel Exhaust Fluid Diesel trucks could be run with a lean air-to-fuel ratio‚ to ensure the full combustion of soot and to prevent the exhaust of unburnt fuel. The excess of oxygen necessarily leads to nitrogen oxides (NOx)‚ which are harmful gases‚ from the nitrogen in the air. Selective catalytic reduction (diesel exhaust fluid) is used to reduce the amount of NOx released into the atmosphere. Diesel exhaust fluid (from a separate DEF tank) is injected
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case study provided discuss the key benefits of strong branding for both the Diesel Brand and for Diesel consumers. Benefits for Diesel: Product Brand extension: Renzo Russo’s creation of a unique and desirable jeans label back in 1978‚ combined with the forces of a textile manufacturers‚ lead to birth of the Diesel Jeans and Workwear brand. Russo’s sole takeover of the company in 1985 lead to the beginning of the Diesel brand extension. The solid consumer perception of the brand ethics and quality
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Content:- I. Introduction to Nokia Corporation Ltd II. Swat Analysis of Nokia Telecommunication Ltd Strengths Weakness Opportunism Threats INTRODUCTION Nokia Corporation is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets‚ and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications
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PLAN ASSIGNMENT] | | Creating your own brand jeans We are going to introduce a business where we with the help of recognized jeans brands all over the world will give ordinary people a chance of creating their own pair of jeans‚ but still maintaining the quality and the status that the specific brand maintain for their customers. We will basically be a jeans selling store but with a niche that we introduce our customers to “custom made” jeans instead of the regular ones. We will use the existing
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Bus 477 PROJECT OUTLINE 1. I BEGINNINGS: Setting the Stage a. Introduction: describe company‚ industry‚ segment‚ product/service(s)‚ business case… b. Brief History: timeline highlighting important events in the firm’s development c. Vision and Mission Statements d. Strategic Question‚ with rationale‚ that will guide analysis and strategic recommendations 2. II EXTERNAL ANALYSIS: Identifying Opportunities and Threats a. General Environment: United States Personal Care and Beauty Products
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about the slowdown in the premium jeans market. The first slowdown was in 2007‚ after that time premium jeans never the same. Between 2008 and 2010 the premium denim prices fell 10-15 percent over this time period. There were different tactics these premium denim designers including 7 for mankind‚ True Religion‚ Diesel‚ Joe Jeans and Levi Strauss tried to attempt to maintain their positions. Some did this by lowering the price of jeans‚ creating lower priced jeans (i.e. recession collection and jeggings)
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Anthro 121AC December 2013 Jeans and The Blue Denim In Japan‚ people have kimono‚ in China‚ they have cheongsam as a long dress with a high collar and slit skirt that traditionally worn by Chinese women‚ and in USA‚ people have jeans as their fashion identity. Fundamentally‚ jeans can be described as blue denim and it is very functional‚ durable‚ and mainstream in the public. Every facet of American society has worn jeans since 160 years ago. The story of jeans started by Levis Strauss‚ and
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