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    LA SON

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    you’d find it in your first meal” (Koji). The New York Times said‚ "The food at Kogi Korean BBQ-To-Go‚ the taco vendor that has overtaken Los Angeles‚ does not fit into any known culinary category." This pioneer of food truck and icon of LA street food has been made by LA son: Roy Choi. The fact was that “Choi was a once gambler and nearly a gangster‚ and a stoner from youth who was quick to fight‚ slow to wake” ( The New York Times). When he was young‚ he was surrounded by different types of people

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    Shangri-La

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    Case 24Shangri-La Hotels 1. The key element of strategy implemented by Shangri-La Hotel in gaining competitive advantage over its rivals is by offering services that are superior value worth paying more for. Shangri-la uses its signature standard of “Shangri-La Hospitality” in achieving an edge or competitive advantage over rivals in attracting buyers and coping with competitive forces. A company’s competitive strategy deals exclusively with the specific of management’s game plan for competing

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    La Reid

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    Available from: http://findarticles.com/p/articles/mi_m1077/is_8_58/ai_102025513/ Net Industries‚ 2011. “Antonio Reid Biography”. Musician Guide [online]. Available from: http://www.musicianguide.com/biographies/1608003821/Antonio-Reid.html Halperin‚ S. 2011. “Justin Bieber Cover: The Team and Strategy Behind Making Him a Star”. The Hollywood Reporter [online]. Available from: http://www.hollywoodreporter.com/news/justin-bieber-cover-team-strategy-97658 Island Def Jam‚ 2010. “Chairman & CEO Antonio

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    Las Vegas

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    Las Vegas: What’s Not Happening in Vegas When you hear someone mention Las Vegas‚ what comes to mind? Sin City? Wholesome entertainment for the entire family? An indulgent luxury vacation? Or perhaps a value-oriented reward for hard-working Americans? If you answered “all of the above‚” you wouldn’t necessarily be wrong. The truth: All of these have been characteristics associated with Las Vegas over the years. In recent times‚ the Las Vegas Convention and Visitors Authority (LVCVA) fielded

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    La Tomatina

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    LA TOMATINA FESTIVAL‚ BUNOL‚ SPAIN La Tomatina is a largest food fight festival in the world which is held in the Valencian town of Bunol‚ Spain. It is held on the last Wednesday of August every year. This festival required the visitors to throw approximately 40‚000 tomatoes and get involved in this tomatoes fight just for fun every year. The history of this festival was started on the last Wednesday of August 1945. During that time‚ the town square‚ where the “tomatina” is traditionally held nowadays

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    Las Vegas

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    Las Vegas: A Family-Friendly City(?) Admit it‚ whenever you hear the word Las Vegas‚ the first thing that pops into your mind is casinos‚ right? The Sin City – “What happens in Vegas‚ Stays in Vegas” – reputation doesn’t help much either. But even with all that baggage‚ Las Vegas is actually a great place to raise your kids in. Just take a look at all the neat stuff the city has to offer your young family. The Cost of Living Las Vegas provides many housing options for new homebuyers; there are

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    La Malinche

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    "La Malinche." Slave‚ interpreter‚ secretary‚ mistress‚ mother of the first "Mexican." her very name still stirs up controversy. Many Mexicans continue to revile the woman called Doña Marina by the Spaniards and La Malinche by the Aztecs‚ labeling her a traitor and harlot for her role as the alter-ego of Cortes as he conquered Mexico. They ignore that she saved thousands of Indian lives by enabling Cortes to negotiate rather than slaughter. Her ability to communicate also enabled the Spaniards to

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    las posadas

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    Las Posadas‚ or the accomodation‚ is a nine day period to represent The Virgin Mary’s nine months of pregnancy and her struggle to find a place to have baby Jesus. This holiday has been a tradition in Mexico for four hundred years. The nine day celebration was started by early friars that combined Spanish Catholicism with the Aztec celebration of the birth of their God. It is celebrated with beautiful Nativity scenes and huge feasts. The people dress up in costumes and reenact Las Posodas. Las Posadas

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    La Llorona

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    La Llorona or the Crying woman is a legend that goes back century’s in the Mexican culture. Some of the earliest recorded sightings are legends of The Aztecs‚ who say that the goddess Cihuacoatl took the form of a woman dressed all in white and spent the nights weeping about the impending doom of the native people by the Spanish conquistidors. Later in a story reflecting the Greek story of Medea‚ a woman has children by the conquer Cortez’ and when he is called back to Spain and decides to take

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    Shangri-La

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    1. Shangri-La Background: Shangri-La Hotels and Resorts is a deluxe Asian hotel chain‚ founded in 1971 in Singapore by the Malaysian-Chinese tycoon Robert Kuok. The company quickly differentiated itself from the competition and provided distinctive Asian standards of hospitality and service. As of 2006‚ Shangri-La was the largest Asian-based deluxe hotel group in Southeast Asia. The company managed a total of 50 hotels under two brands: the five-star Shangri-La and the four-star Traders- a sister

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