Bonny van Dongeren BUS 508 Dr. Steed 28 April 2014 Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. Apple currently has a great position on their customer service and significant value. This is important when it comes to upholding a positive image. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. A couple of
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Corporate Responsibility And Marketing Strategies Larri Alston Michael Laverty Contemporary Business October 26‚ 2014 Apple’s current position on ethical and social responsibility is located on their website which state “Apple is committed to ensuring the highest standards of social responsibility wherever our products are made.” You can also access the company’s 2011 Supplier Responsibility on its website. This is their official stance on the matter but the company has
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1 General Mills Corporate Responsibility MGT-153 Introduction to Business 2 Corporate Social Responsibility Corporate social responsibility is recognized as business activities that affect the community‚ and the impact of these activities in the community (Pride et.al.2008). This is important for businesses to connect with their community in order to create customer loyalty and to gain new customers. Customers often
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sustainability. Mars Chocolate Sustainability Efforts Mars states that it has been a global leader in cocoa sustainability for over 30 years. Mars claims to invest millions of dollars each year in initiatives that address the environmental‚ economic and social aspects of the cocoa supply chain. The principles by which Mars operates are to make certain it continuously seeks the most responsible methods of cocoa production‚ thus ensuring the entire supply chain benefits from this industry’s growth and the
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importance of corporate social responsibility relative to other corporate objective” (40 Marks) Corporate social responsibility (CSR) is a firm’s decision to accept responsibility for its social‚ environmental and ethical actions. A firm’s decisions whether to adopt and rank importance to CSR should be due to a variety of reasons‚ like the financial stability of the company aswell as the culture of the organisation. But one definitive factor would be a firm’s corporate objectives‚ corporate objectives
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1. Title – The Path to Corporate Responsibility 2. Issue Identification – The main issue presented in this case is that corporate social responsibility takes a lot of work‚ insightful leadership‚ a restructuring of a company’s operations‚ and sometimes a trigger from outside critics of your normal business practices to actually bring about an organization that is a leader in ethical business practices. 3. Facts - What are the key facts/data to be considered here? - Businesses don’t
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Prepared by Group 12 – Div A Team Members 1. Aanad Menon 2. Adit Paul 3. Anirban Majumdar 4. Girish Patel Q.1) Jack Welch launched a number of initiatives on taking charge of GE in 1981. Was there a strategy driving the initiatives? Were the initiatives effective in accomplishing what Welch was aiming for? When Jack Welch joined the GE‚ there were many challenges in front of in terms of US economy recession‚ high interest rate‚ high inflation rate and the highest unemployment
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Social Responsibility Theory To combat the pressures that threatened freedom of the press‚ this theory was first introduced in 1947 and was recommended by the Hutchins Commission on Freedom of the Press. It stated that the media should serve the public‚ and in order to do so‚ should remain free of government interference. It defined guidelines that the media should follow in order to fulfill its obligation of serving the public. Ethics and the Media The Social Responsibility Theory claimed
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Corporate Responsibility (2) Stakeholder perspective Obesity and fast food Use the stakeholder analysis to look at the impact of fast food (eg MacDonald’s) on each stakeholder group. Should the sale/marketing of fast food be regulated/ restricted? If so why? If not‚ why not? Childhood obesity has been labeled one of the most serious public health issues if the 21st century. 42 million of the children under five years old are overweight all over the world‚ in
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NIKE AND ITS APPROACH TO CORPORATE RESPONSIBILITY Nike is building a new approach to corporate responsibility (CR) that consider how it can harness the power of its business to influence social and environmental change‚ and the power of that change to help its business grow. Nike is made up of many smaller business units as well as functions‚ regions‚ distinct profit and loss centres and the like. As of 2006‚ its over acting goal was to see each and every business unit incorporating CR goals into
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