Marketing: “Marketing is a total system of business activities that designed to plan‚ price‚ promote and distribute the products to present and potential consumers to achieve organizational goals through satisfying the needs or wants”. “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. The above definition for marketing is also called as Core Concept of Marketing. It can
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The Jack Welch Era at General Electric Abstract John Francis “Jack” Welch Jr. was Chairman and Chief Executive Officer of General Electric Company between 1981 and 2001. He was responsible for building a tremendous reputation for his company and the leadership that helped him achieve that. With combination of ruthless focus and contradictory commitment to staff involvement‚ Welsh delivered the growth figures that
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Essay on Corporate Social Responsibility in Context of Nepal Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. While there is no universal definition of corporate social responsibility‚ it generally refers to transparent business practices that are based on ethical values‚ Compliance with
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10/12/2009 Student Name: | Niall Byrne | | Corporate Social Responsibility In A Recession | Table of contents Introduction 3 Brief overview of CSR......................................................................................................3 CSR is an unnecessary expense 3 Reasons for continuing CSR 5 What exactly does CSR improve about business Strategy 6 Is there a happy middle ground 8 Conclusion 9 Reference list:...................................
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Corporate Social Responsibility in Banks S.Kavitha[1] Abstract Corporate social responsibility stands for business contribution to sustainable development and covers company’s active participation in different fields‚ human rights‚ human resources‚ relations with clients‚ suppliers‚ and other stake holders‚ corporate governance‚ environment and contribution to community and society. The social responsible attitude is integral part of the identity of financial institutions like banks‚ and it is
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Corporate social responsibility (CSR) is the framework proposed by Carroll (1991) to provide managers with a way to evaluate their duties to the myriad groups with interests in their organizations. These groups are defined as stakeholders and include owners‚ customers‚ employees‚ the community‚ competitors‚ suppliers‚ social activist groups‚ the public and potentially others. According to Carroll (1991)‚ the framework of CSR can be divided into four parts encompassing “the entire spectrum of business
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subject of social responsibility in business‚ there are many varying views and theories presented. The argument‚ at the extremes‚ is one that is purely economic in nature and the other that requires corporation’s responsibility to society. Today society demands social responsiveness of businesses in the marketplace. A businesses’ failure to act socially or ethically responsible‚ in some cases‚ could form the foundation for its own peril. My paper attempts to define social responsibility‚ discuss views
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Benn (2003) conceive corporations as channels of social purpose‚ constructed within society to attain useful social objectives. Henceforth‚ corporate social responsibility commits a significant role towards the sustainability of corporations. Both corporate social responsibilities and sustainability‚ and its related concepts influence all aspects of business. Chandler and Werther (2010) acknowledge the understanding of corporate social responsibilities as an aim to define the future of our society
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A Corporate Fraud is defined as a set of Activities undertaken by a company or set of individuals that are done in a dishonest or illegal manner‚ and are designed to give an advantage to the perpetrating company or the individual. Corporate fraud schemes go beyond the scope of an employee’s stated position‚ and are marked by their complexity and economic impact on the business‚ other employees and outside parties. Corporate Frauds are becoming very inherent in the present era. A selected range of
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Corporate Healthcare and Social Responsibility Genesis Burkett was born on September 26‚ 2010 three weeks before the expected date. During his admission to the Neonatal Intensive Care Unit he was administered sodium intravenously in a dose 60 times normal. As a result‚ blood tests that day indicated abnormally high levels; these were brought to the attention of the physician. The doctor ordered him checked but eight hours later‚ nothing had been done in response. At the age of six weeks
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