(I) What is E-commerce about? Electronic commerce is defined as the buying and selling of products or services over electronic systems such as the Internet and to a lesser extent‚ other computer networks. It is generally regarded as the sales and commercial function of e-Business. There has been a massive increase in the level of trade conducted electronically since the widespread penetration of the Internet. A wide variety of commerce is conducted via e-commerce‚ including electronic funds transfer
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determination of the potential for the creation of competitive advantage (Grant 2007). In terms of financial resources‚ the case quotes Apple’s market capitalisation is approximately US $550 billion‚ with sales annually over $100 billion. This makes Apple the most valuable publicly traded company in the world. The share price currently stands at around $600‚ merely 12 years after Steve Jobs’ return to the company‚ where the share price was $5. Apple’s physical resources include 362 retail stores world
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Sustainability of Apple Inc. Introduction Sustainability should mirror the culture of the organization‚ matching the organizations strategic approach to doing business. Organizations are now developing sustainability strategies and embedding them in the organizations culture. The organization understands that sustainability will play a major role in their future success/failure. Corporate Sustainability can be summed up using the Triple Bottom Line approach. The Triple bottom line theory is Financial
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Apple Inc. uses the Apple brand to compete across several highly competitive markets‚ including the personal computer industry with its Macintosh line of computers and related software‚ the consumer electronics industry with products such as the iPod‚ digital music distribution through its iTunes Music Store‚ the smart phone market with the Apple iPhone‚ and more recently magazine‚ book‚ games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device. For marketers
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about to end‚ as the impenetrable Apple store begins to open. Their weariness turns to joy as the doors become ajar and the heavenly light shines through sun-deprived city. The endless hours in the cursed line of other customers competing for the same prize have provided the prize they seek. All over the world‚ thousands of customers are willing to spend their time‚ waiting for the newest and best product‚ to replace their outdated devices. Since the creation of Apple Computers in 1976‚ the frenzy for
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Apple Vs. Samsung Patents by definition are‚ “ a grant made by a government that confers upon the creator of an invention the sole right to make‚ use‚ and sell that invention for a set period of time”(TFD). Every product that is sold has at least one patent to protect it from being copied by competitors. Most products have several patents‚ each for a different unique part of the product. There are two major types of patents‚ utility patents and design patents. A utility patent can be claimed if
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TABLE OF CONTENTS 1. Current Situation 3 1.1 Current Performance 3 1.2 Mission 3 1.3 Objectives 3 1.4 Strategies 3 1.5 Policies 4 2 Corporate Governance 4 2.1 Board of Directors 4 3 External Environment 4 3.1 Societal Environment (PESTDN) 4 3.1.1 Political-Legal 4 3.1.2 Economic 5 3.1.3 Sociocultural 6 3.1.4 Technological 6 3.1.5 Demographic 6 3.1.6 Nature 7 3.2 Task Environment (Porter’s Five Forces) 7 3.3 Consumer Behaviour
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take action against the Nazis. The group included the Hans Scholl‚ Sophie Scholl‚ Cristoph Probst‚ Alexander Schmorell‚ Willi Graf and Jugen Wittenstein. But also a philisophy teacher named Kurt Huber was a part of the anti-nazi group. They used the strategy of passive resistance which uncluded the publishing of leaflets calling for the restoration of democracy and social justice. These leaflets were distributed throughout Germany and the Gestappo became aware of the group. Some members were serving
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Csr in Apple Inc. Table of Contents 1 Executive Summary 2 CSR Background 2.1 Definition of CSR 2.2 Evolution of CSR 2.3 Emergence of CSR 3 Literature Review 3.1 Carroll’s CSR Pyramid 3.2 Purpose of the firm and how that shapes views on CSR 3.3 Arguments for and against CSR 3.3.1 Arguments Against 3.3.2 Arguments For 3.3.3 Summary of the key debates 4 Methodology 5 CSR at Apple Inc. 5.1 Apple’s profile 5.2 Reasons to engage in CSR 5.3 CSR policies at Apple Inc. 5.4 Type of CSR approach
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soff MatMarket Penetration: -The signature product that made Apple‚ Apple‚ was the Macintosh. It first had a famous Television Advertisement in the US in 1984 introducing its signature product the Macintosh. This was led by Anya Major who was chased by agents of Thought Police‚ threw a sledgehammer into the screen of big brother David Graham. At the end‚ it says‚ “Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.” This screen of big brother David Graham supposedly
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