J. &W. Diamond Company is one of the most prominent diamond cutters‚ importers‚ and designers of fine jewelry in the country. Members of B.G.J. &W are Diamond Graduates of the Gemological Institute of America and proud members of the World Federation of Diamond Bourses and the Diamond Dealers Club of New York. As such‚ B.G.J. &W Diamond Company offers an astonishing assortment of diamonds and an elite assemblage of jewelry motifs. The organization firmly believes that purchasing a diamond should
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and technology oriented Now that DVDs come out‚ you target the VCR to poorer people and people that are older and people that want to build a collection. As product moves through life cycle‚ find new ways to Ø DeBeers and Diamond: 1930s and 1940s – 75% of diamonds sold for rings and jewelry were sold in the U.S (mostly low priced and small stones)‚ but DeBeers could not open shops bearing their name. WHY? They were accused of being a monopoly. They hired a marketing firm‚ Ayer‚ to advance
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cartel‚ restricting the supply of diamonds on the market and raising the price far above what would have been market levels How could DeBeers maintain such a flourishing‚ century-long cartel on the free market? The market has not been really free. In particular‚ in South Africa‚ the major center of world diamond production‚ there has been no free enterprise in diamond mining. The government long ago nationalized all diamond mines‚ and anyone who finds a diamond mine on his property discovers that
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“A Diamond is forever.. but power may be not” D E B EE R S C A S E S T UD Y A Cash Cow Industry An estimated US$13 billion worth of rough diamonds are extracted every year Extracted diamonds can be used for industrial purposes or in the luxury sector (gemstones) Diamond jewellery is worth more than US$72 billion per year (very high profitability) The biggest slice of the cake A giant’s first steps Founded in 1888 in South Africa by Cecil Rhodes‚ De Beers quickly obtained a dominant
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Jewellery Diamond Encrustations British Crown Jewels Koh-I-Noor diamond: (“Mountain of Light”) One of world’s largest diamonds The Cullinan Diamond: largest diamond rough ever found Hope Diamond Deep blue colouration Lack of internal flaws Shows VS1 clarity First sold to King Louis XIV Top ten diamonds by size Diamonds >10 carats = exquisite Diamonds >50 carats = possession of museum/wealth people Diamond >199 carats = not sold‚ history Epic diamond = smaller diamonds of intense
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in the diamond industry. Discoveries of diamonds in the late 1800s were pioneered in South Africa‚ in which DeBeers held a heavy monopoly over. Since then‚ they have cultivated an impressive track record and leadership position. The Central Selling Organization (CSO) controls and regulates the flow and sale of rough diamonds‚ and was acquired by DeBeers in the 1930s. Due to a stable economy both locally and internationally‚ DBCM was the world’s largest producer and distributor of diamonds in late
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Two main vulnerabilities of the diamond industry: price of diamond linked to supply and value diamond linked to belief that they are rare and therefore special‚ and thus suitable token of sentiment. DeBeers exercised monopoly power by effectively controlling production and distribution of diamonds‚ thus controlling supply and ability to control pricing. When the market started to shift as other sources of diamonds were discovered‚ DeBeers still held an advantaged position as they had sole control
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Introduction The brilliance of diamonds and its rarity make the gem highly desirable. Although diamonds serve no significant usefulness to an ordinary person‚ in a lot of cultures‚ diamonds are not only fashion accessories but it also symbolizes a person’s standing in society and financial noteworthy. Diamonds are not manufactured‚ they are gift of nature and mining diamonds in the depths of the Earth’s mantle requires a complex and expensive process. The famous slogan‚ “Diamonds are forever” solidifies
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association with engagement rings and diamonds‚ Tiffany & Co now reaches a wide market through its sale of high-end jewelry‚ watches and glassware. Tiffany’s has grown steadily alongside the American economy and expanded across the United States and into South America‚ Europe‚ Asia and Australia. The firm offers a wide array of price points in its pieces‚ from sterling silver items under $100 to quarter of a million dollar signature pieces covered in diamonds and other gems. Tiffany & Co sells jewelry
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different properties. The allotropes of carbon are diamond‚ graphite‚ fullerenes‚ carbon nanotubes‚ carbon nanobuds‚ amorphous carbon‚ glassy carbon‚ lonsdaleite‚ and carbon nanofoam. Diamond is the best know allotrope of carbon. It is the hardest known natural mineral which makes it very rough. In the structure of the diamond‚ each carbon atom is covalently bonded to four other carbon atoms and has a tetrahedral shape‚ meaning it is a nonpolar molecule. Diamond has a very melting point and has a density
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