IMC – STAGE 1 – KNOWING YOUR AUDIENCE Our Marketing Agency‚ Outsmart‚ has been approached by Coles to develop an Integrated Communications Campaign to launch their new product range called “Coles Premium Jewellery.” Our first step is to identify and analyse the selected Target Audience for this campaign. TARGET AUDIENCE Following extensive research‚ we decided to select a broad target audience based on the criteria’s of location‚ age and income. Our target audience is women aged 35 to 50 years
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of Rough Diamonds in Sierra Leone “CREATING A FUTURE – GIVING NEW MEANING TO SUSTAINABILITY IN MINING” BUSINESS PLAN Page 1 Sierra Credit Repository Xchange (SCRX) Sierra Leone Limited Business Plan List of Contents OPENING STATEMENTS PAGE 3 EXECUTIVE SUMMARY 3 INTRODUCTION 3 Legal Structure of SCRX 4 Why Diamonds? 4 History of Sierra Leone Diamonds 4 Diamond Market 6 The Government Role 6 Historical Context of the Diamond Region and
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Jewellery Jewellery or jewelry is a form of personal adornment‚ manifesting itself as brooches‚ rings‚ necklaces‚ earrings‚ and bracelets. Jewellery may be made from any material‚ usually gemstones‚ precious metals‚ beads‚ or shells. Factors affecting the choice of materials include cultural differences and the availability of the materials. Jewellery may be appreciated because of its material properties‚ its patterns‚ or for meaningful symbols. Jewellery differs from other items of personal adornment
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Locating Tanishq 6 Product Line & The Collections 7 Tanishq For You 8 Tanishq Retailing 9 Marketing 10 Tanishq Marketing Strategy 11 The Jewellery Market 12 Some of Tanishqs Competitors 13 Tanishq – Market Research 14 Tanishq – The Turnaround Story 15 Promotion‚ Advertising & Public Relation 16 Tanishq In The News 17 Globalization INTRODUCTION As we see it‚ research in advertising and marketing is very crucial in understanding‚ speculating on‚ and ultimately determining the position
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ACME: States for Infinity – Jewellery Market I N D E X I. Indian Jewelry Market – Statistics (One page only‚ put it in points strictly‚ ALL MUST VALID POINTS) – I will do it II. Major Players – States -DONE III. Gold Consumption State Wise (Excel Sheet) (PRATIK: Start filling the GAPS in the table & List the sources from where u get the data) – This Table is very IMPORTANT – U need to search In-Depth …Let’s see how god you are at Data screening -Mining :-) IV. Market Research –
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‘TRENDS IN JEWELLERY INDUSTRY WITH FOCUS ON BRANDING’ Researched By: Akshay Trivedi TYBMS (Semester V) Academic Year: 2012-2013 Project Guide: Prof. Richa Jain Thakur College of Science and Commerce Submission date: DECLARATION I‚ Akshay Trivedi student of Thakur College Of Science And Commerce hereby declare that I have completed this project‚ as part of T.Y.BMS (Semester5) project work in the academic year 2012- 2013 on ‘Trends in Jewellery Industry
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early 1990s‚ the average Indian bought jewellery for investment rather than for adornment. Jewellery made of 18-karat was not favored as it was considered a poor investment. Confidence in the local jeweler was the hallmark of the gold jewellery trade in India. A jeweler or a goldsmith in a local area had a fixed and a loyal clientele. The buyer had implicit faith in his jeweler. Additionally‚ the local jeweler catered to the local taste for traditional jewellery. However since the late 1990s‚ there
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36 A multifaceted future: The jewelry industry in 2020 The trends that have unfolded in the apparel sector over the last three decades appear to be playing out in the jewelry sector‚ but at a much faster pace. Linda Dauriz‚ Nathalie Remy‚ and Thomas Tochtermann The jewelry industry seems poised for a glittering To chart the most likely course of the jewelry future. Annual global sales of €148 billion are sector‚ we analyzed publicly available data‚ expected to grow at
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DIGITAL JEWELLERY MADE POSSIBLE USING WIRELESS COMMUNICATIONS PAPER SUBMITTED BY Praneeth Surapaneni ¾ IT ANITS VISAKHAPATNAM E-MAIL:praneeth1000@gmail.com PH.NO :9908033043 ABSTRACT Mobile computing is beginning to break the chains that tie us to our desks‚ but many of today’s mobile devices can still be a bit awkward to carry around. In the next age of computing‚ there will be an explosion of computer parts across our bodies‚ rather than across our desktops. Basically‚ jewellery adorns the
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MM1SEC F 2014 GROUP NO: 8 SUBMISSION NO 5 ON July 14‚204 SUBMISSION TITLE: CONSUMER BEHAVIOUR PRODUCT JEWELRY INDIAN INSTITUTE OF MANAGEMENT LUCKNOW Consumer Behaviour Gold Jewelry People in India have been large consumers of gold in jewelry form for consumption as well as investment. Gold jewelry holds the largest share in terms of spending
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