the adoption of air express delivery service‚ and evaluates the competitiveness of air cargo express carriers in the Korean market. Our AHP analysis shows that accuracy and promptness are the two most influential factors to competitiveness‚ and that DHL is most competitive in the Korean market‚ followed by FedEx‚ TNT‚ EMS‚ and UPS. We further examine both the factor importance and carriers’ competitiveness from the perspective of service users. While accuracy and promptness remain as important factors
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Institute of Management‚ Nirma University MBA FT‚ 2013-15 Marketing Managment-I Group Assignment :1 Submitted By: Nidhi Rai(131236) Nikhil Mathew(131237) Ninad Trivedi(131238) Noopur Naik(131239) Pallav Gupta(131240) Section B Competitor Program Fit For a company to successfully compete with others it must learn to emphasize different elements of the marketing mix and by using different mixtures of those elements; such that they hide their weakness and show their strengths
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(821-396-355) Interviewee: Balaji .G [pic] I interviewed one of my friends Balaji.G who is working in DHL as Assistant Manager. He is having 7 years experience in logistics Industry. Basically his job is to Sell Ocean and Airfreight to Small and Medium Enterprises. I took his Interview on phone as he is working in Chennai‚ India. DHL is a logistics company who deals with freight transportation. They are basically into Air freight and Ocean Freight. Their customers
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GLOBAL BUSINESS Integrative Case Notes CASE NOTES INTEGRATIVE CASE 1 THE CHINESE MENU (FOR DEVELOPMENT) Analysis: China’s emergence as a significant economic power is an excellent basis for discussing what can happen in terms of economic development. You might have a discussion in class as to the extent that economic development can occur in the poorest nations on earth. Answers to Questions: 1. What role do institutions play in economic development? The student should have no problem
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services and products offered by the company as a whole. For example‚ DHL offers global shipping options for businesses throughout the globe. By understanding the needs and priority behind their services‚ the company has established a strong global presence to provide better services taking these concerns into account. “As a significant cross-border shipper‚ DHL is focused on meeting the supply chain demands created by globalization. DHL provides local logistics know-how and expertise in international
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Table of Content Executive Summary 1 Introduction 2 Overview of Courier and Delivery Industry 2 Review of Data Mining 4 Review of Customer Relationship Management 4 Data Mining and Customer Relationship Management (CRM) 5 Challenges of Courier industry 5 CRM Strategy of Courier Industry 7 Customer value approach of Courier Industry 8 Tools‚ Techniques and Application of Data mining 9 Current Process of Data mining Implemented by Courier Service Organizations 12 Data Mining using Clustering
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DATE SUBJECT Aug 30 Case 1: Bajaj Auto Ltd. Sep 6 Labor Day Holiday‚ Make-up Class to be scheduled Sep 13 Case 2: Mary Kay Cosmetics Sep 20 Case 3: Airmiles Sep 27 Case 4: Planet Reebok Oct 04 Case 5: Exam Case (TBA) Oct 11 Case 6: DHL Oct 18 Case 7: EMDICO A&B Oct 25 Case 8: Gilette Indonesia Nov 1 Case 9: Bausch and Lomb‚ Case 10: Weissberg; Nov 8 Case 11: Astra; Case 12: Exam Case (TBA) Nov 15 PLAN PRESENTATIONS MARKETING PLAN Imagine that you are a marketing consultant
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The main factors that influence the price charged by FedEx are the costs of gas‚ promotions‚ and market research. The price that FedEx charges on the services now is lower than other competitors (UPS and DHL). The price of a FedEx overnight letter is $11 compared to UPS and DHL prices of $12 and $13 respectively. As FedEx management’s policy is to maximize profits‚ they use the cutthroat business technique by pricing their services at high prices and hoping the consumer will use it based
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up with majority of high distance deliveries that would incur more cost. 2. Airborne is a fast follower and should start further exploring the international markets. The company should partner with strong second tier players such as DHL or TNT (preferably DHL). DHL has a great international focus and tie ups‚ and this will help the company expand globally. 3. Airborne express should continue to partner with RPS due to its strong hold in ground transportation. Since RPS also encroached UPS’s traditional
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The company began by offering overnight courier services‚ an industry that to that point had not existed. Today‚ that unit is known as FedEx Express and it is still the largest in the company. There are competitors‚ however‚ mostly notably UPS‚ DHL and TNT. In most Western markets‚ the industry is relatively concentrated‚ with these companies and a few local competitors (such as Purolator in Canada) dominating the business. In the developing world‚ there may be more competitors and the industry
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