Harvard Business Review July-August 1960 • Shortsighted managements often fail to recognize that in fact there is no such thing as a growth industry. MARKETING MYOPIA By Theodore Levitt Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very mueh in the shadow of decline. Others whieh are thought of as seasoned growth industries have actually stopped growing. In every case the reason growth is threatened‚ slowed‚ or stopped is not because
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with developing their business and finding more opportunities. Levitt gives examples abut railroads which hadn’t thought about their industry as the transportation business‚ but as just the railroad business. Moreover‚ there is another similar example about Hollywood which hadn’t defined itself as the entertainment business‚ but as the movie business. Levitt called that as “Marketing Myopia” (Levitt 1960 p.45). Another idea which Levitt explains in the article says that organisations should concentrate
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The red knot (Calidris canutus) or the rufa red knot (Calidris canutus rufa) is a medium sized shorebird‚ the second largest sandpiper (Calidris)‚ measuring between 25 and 28 cm long with a wingspan of approximately 20 inches (United State Fish & Wildlife Service (USFWS)‚ n.d.). (See Figure 1). The species has been known to travel great distances; breeding in the Arctic regions of Canada and migrating south in the winter months to the coastal mudflats and tidal zones (USFWS‚ n.d.). Every spring
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The Devil in the White City The author’s argument(s) or what he’s attempting to accomplish with the book‚ analyze those ideas‚ and then assess whether he succeeds. (critical thinking) Include details from the book to demonstrate what you are arguing. Why he wrote a book with two parallel stories rather than writing a book about the fair and then one about the “devil” What did the fair and the killer say about America at the time (about how the White City could be a metaphor foIn The Devil in the
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A summary of Devil at My Heels. It’s a memoirist about Louis Zamperini who was a heroic Olympian. It’s also a story of survival as a Japanese POW in World War II. Louis Zamperini was born in Olean‚ New York‚ on January 26‚1917. He is an Italian. But his family moved to California. Because he couldn’t speak English well so no friends talked to him and always laughed at him. And he became a tough kid. Then his brother‚ Pete encouraged him to run. So he made his first wise and important decision
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The book Freakonomics by Steven D. Levitt and Stephen J. Dubner uses a number of specific examples to demonstrate the idea that incentive shape society. Although the basis of their argument is generally true‚ how they present their position on each question throughout the book ends up weaken their point. One example of an aspect that harmed Levitt and Dubner’s argument was how they went about making the book more accessible for the average reader. The everyday person who picks up Freakonomics isn’t
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The Devil and Tom Walker is a short story about a man who makes a deal with the Native American version of the devil called “The Old Scratch.” In the beginning‚ Tom Walker meets the devil in an abandoned house in a swamp. The devil offers him a part of Kidd the Pirates hidden treasure‚ which is under his protection. Tom’s wife is convinced that Tom should take him up on the offer because they will be richer in the long run. When Tom decides against it because he doesn’t want to share with his wife
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“The Devil In New England” is a persuasive piece written by Cotton Mather. He advocated the belief that witchcraft was a wicked force that was growing within New England. He believed that this was the work of the Devil‚ and that the Devil was conjuring up an army of witches to destroy religion. According to Mather‚ the Devil “was exceedingly disturbed” by the presence of the Puritans. Knowing his audience were Puritans‚ he used the fear of the Devil and his workings to instill uneasiness in the
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The Devil in the Shape of a Woman Review The Devil in the Shape of a Woman is a pretty interesting book. Its only interesting cause it’s about the history of witch trials‚ and things like that kind of tickle my interest. It had its moments where I wanted to put it down cause it got so boring‚ but overall it was a decent read. I learn a couple of new things about the witch trials reading this book. Like parliament making a law in 1542 saying that witch craft was a capital crime. I learned
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think that as a memorizer of the Holy Qur’an‚ it is of paramount importance for me to understand the verses and to integrate them with science. And all praise to Allah the Almighty‚ I managed to obtain 10 A+’s in Sijil Pelajaran Malaysia (SPM) 2010 and be among 363 other students who got A+’s for all subjects taken. This is a proof‚ I think‚ that albeit having difficulties in conforming to different cultures and education
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