Assignment on: Small Business Enterprise Contents 1. Introduction 3 2. Small Business Performance 3 3. Chosen Organization 4 3.1 Nature of the Organization 5 3.2 Scope of business 5 3.3 Performance of UKRD Group 6 3.4 Strength of UKRD Group 6 3.5 Weaknesses of UKRD Group 7 4. Removing weaknesses 8 4.1 improving the strength 10 5. Appropriateness and effectiveness of existing business plan 12 5.1 Improved business plan 12 6. Impact of the changes in the business 13 6.1 Monitoring of
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Motivation in Small Businesses Introduction In every business undertaking‚ motivation is most essential subject that keeps running the business all the way from its establishment to the accomplishment of the set goals and objectives. Businesses whether small or big have to come up with or develop various strategies to make the business activities run in a smooth mannerism. Motivations within small businesses can prove to be additionally complex than for a bigger business since certain
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Marketing Strategy Marketing Strategies Implemented by Corporations 1. Strategies based on Market Dominance – In this scheme‚ the companies are classified based on their market share of dominance of an industry. Typically there are four types of market dominance strategies: Leader Challenger Follower Nicher 2. Porter generic strategies – strategy on dimensions of strategic scope and strategic strength. Strategic scope refers to
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Module Code: MK0388 Module Title: Marketing Management and Strategy Distributed on: Week 6 Hand in Date: TBC Instructions on Assessment: The assessment has two parts: Group work (presentation and peer evaluation) contributes 25% of the overall mark The individual assignment contributes 75% of the overall mark Seminar activities (25%) Students will work in small groups within their seminar and make a number of presentations on their chosen organisation. Further information on
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Small Business Plan Name of the business: Ripe and Ready Fruit & Veg Location: Main Street‚ Blacktown Legal structure: Private Company Industry Type: Tertiary Industry Part A: Operations 1. Description of goods sold Goods are items which can be seen or touched. The primary goods which are sold by Ripe and Ready Fruit & Veg are fruit and vegetables to satisfy the needs and wants of consumers. Fruit and vegetables are the goods which are sold by Ripe and Ready Fruit & Veg and
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Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link] strategy is therefore a marketing plan designed to achieve marketing objectives. For example‚ marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research‚ and then developing a marketing mix to delight customers. Every organisation needs to have clear marketing objectives‚ and the major route
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Small Business Plan m m C C Executive Summary Proposed Name of business: Chocolate Milk Proposed address: Prime function of the business: providing a variety of clothing to men Mission statement of the business: to provide Men with quality clothing‚ having a variety and a great location. Vision of the business: aim of the business is to expand and franchise to allow customers to purchase quality clothing Legal structure of the business: legal structure of Chocolate Milk is a private
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Higher National Diploma in Business Unit Number and Title Start Date Assignment Due Date Assessor Name Assignment No Assignment Title 7. Business Strategy 30/07/2013 27/08/2013 Ms. Uzma Farooq 2 Understand Approaches to Strategy Evaluation and Selection & Understand How to Implement a Chosen Strategy. In this assignment the student will select a strategy for a given organisation‚ consider why they might use different strategies in different situations and why certain strategies might not be appropriate
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Strategic Marketing Management Project 2011-2012 Topic: Café de Coral 21905F/4B Cheung Ho Tang Lau Wing Sze Leung Wing Kit Ng Chi Man Table of content Cover Page Content Executive Summary Introduction Analysis of current market situation: -PEST Analysis -SWOT Analysis -Michael’ Porter’s Five Forces Model Business portfolio Analysis: -GE Matrix -Growth Strategies -Positioning strategies -Conclusion and recommendation Executive Summary We are going
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MARKETING STRATEGY The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. The emphasis is on "an in depth understanding of the market environment‚ particularly the competitors and customers." A given firm may offer numerous products or services to a marketplace‚ spanning numerous and sometimes wholly unrelated industries. Accordingly‚ a plan is required in order to effectively manage such products. Evidently‚ a company needs
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