MODULE 3: MARKET SEGMENTATION AND POSITIONING Lecture - 5 FAQS (FREQUENTLY ASKED QUESTIONS): Ques 1 Define Market Segmentation Ans 1 Market segmentation is the process of identifying distinct groups and or sub groups of customers in the market‚ who have distinct needs‚ characteristics‚ preferences and/or behaviors‚ and require separate product and service offerings and corresponding marketing mixes. “Market segmentation can be defined as the process of dividing a market into distinct
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EXECUTIVE SUMMARY: This report is a brief insight in to the quality of the Dove Beauty bar‚ its evolution and its strengths and the threat faced by the competitor. Dove brand evolved in early 1957and is owned by Unilever. Dove came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were
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Dettol markets itself by saying it gives germ protection whereas Dove markets itself by saying it keeps your skin smooth and moisturised. The product is the same; a soap but the marketing is different because of” What” it is selling. Until recently more
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STUDENT DECLARATION I‚ Ankit Chaturvedi‚ hereby declare that the research report entitled “Comparative study & marketing strategies of HUL Soap” is partial fulfillment for the awarded of Degree of BACHELOR BUISNESS ADMINISTRATION. The work has been carried out at Unique COLLEGE‚ BHOPAL and is an authentic record of our own work. Date: Place: Ankit Chaturvedi B.B.A. VI Sem PREFACE Projects and research works are integral part of academic curriculum. During the process a
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FIN-1103: Principles of Marketing Assignment Details Dear students‚ this document will give you the detail idea about your module assignment. This assignment consist two parts i.e. one write up and a presentation. First we discuss about the write up’s outline then about the presentation. Well‚ let’s see…. The write up: As you know‚ marketing mainly deals with the value of the product. We have to add superior value to our product to capture the customer base. All the participant of the market makes
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average Singaporean consumer. Its products are sold virtually in all supermarkets‚ personal care shops and mom-to-pop shops in Singapore‚ among many other places. Often sharing the shelves with other popular personal care brands such as Lux and Dettol‚ Dove is more geared towards the female market and the brand is easily recognized with its trademark logo‚ a soft silhouette of a golden dove. When it comes to advertising‚ the brand is famous for its thought-provoking campaigns and short films that
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“Green building concept by Indian corporate sector” Abstract Purpose – The purpose of this paper is to examine the need and significance of green marketing and also to evaluate the initiatives taken by the Indian companies and concern for green marketing in their core business values. Design/methodology/approach – Many people believe that green marketing refer solely to the promotion or advertising of products with environmental characteristics. Generally terms like Phosphate Free‚ Recyclable
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designation in United States and NPN designation in Canada. Hand sanitizer is controlled as a biocide in Europe. Alcohol Based Hand Sanitizers: Dr. Bronner’s Organic Hand Sanitizing Spray‚ Purell‚ Germ-X‚ GermFree‚ Hygel‚ Deb‚ Aqium‚ Dettol‚ Avant‚ Germ Out‚ Aquawet‚ Method Products. Non- Alcohol Based Hand Sanitizers: Gold Bond Ultimate‚ MicroAromor‚ Hy5‚ Soapopular‚ Handclens. HAND SANITIZERS WITH THEIR USAGE & INGREDIENTS Hand
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“A STUDY ON WOMEN’S BUYING BEHAVIOUR AND BRAND LOYALTY TOWARDS SKINCARE PRODUCTS” 1. Name : 2.Age in Years : (Please Tick your age group) 18-20 21-25 26-30 31-35 36-40 41 and older 3.Marital Status: (Please √) Unmarried Married 4.Educational Qualification Less than SSC SSC/HSC Graduation Post Graduation 5.Occupation:
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cream was limited to Greater Ghaziabad region. There are many competing brands of shaving creams in the market. * Gillete- P&G (Market Leader) * Old Spice- P&G * Vi John (Popular brand as it is the cheapest) * Axe- HUL * Dettol- Reckett Benkeiser Our mode of study was to go to do a field visit and get in touch with all the members in the entire distribution channel. We visited all the members of the channel in P&G as it owned two of the most popular brands in the
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