"Dettol marketing" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Good Essays

    Dettol Marketing

    • 416 Words
    • 2 Pages

    Dettol Brand is strongly positioned in the market as “The best killing germs antiseptic”. It is market leader and it has strong credibility and trust‚ it’s a top of mind in its category and it has two value propositions: functional (protection for germs and killing wounds) and emotional (love and care from a mother taking care of her child). This emotional campaign was supported with a strong advertising campaign where a mother is shown reading a letter from her son who is in a boarding school

    Premium Marketing Advertising Soap

    • 416 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Dettol

    • 2920 Words
    • 12 Pages

    the London Stock Exchange• Reckitt Benckiser owns a wide range of household brands in five main areas. 3. CATEGORY PERFORMANCE FOOD PHARMA 4% 8%PORTFOLIO BRANDS HEALTH 8% 21% HOME 21% HYGIENE 38% 4. DETTOL• As the worlds leading brand of antiseptics and a trusted champion of family health‚ Dettol products offer a high standard of germ kill and are recommended by healthcare professionals for their proven ability to keep families healthy.• The brand has stayed contemporary through the launch of new

    Premium Reckitt Benckiser Antiseptic Product life cycle management

    • 2920 Words
    • 12 Pages
    Satisfactory Essays
  • Powerful Essays

    TABLE OF CONTENTS 1. EXECUTIVE SUMMARY..………………………………………………………….…2 2. INTRODUCTION 1. Markets for various categories: The Liquid Handwash…………………………........2 3. MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3 3. Situational analysis…………………………………………………………….…......4 4. Competition analysis………………………………………………………………....5 5. Players in the Market………………………………………………………………...6 6. Communication………………………………………………………………………7

    Premium Hygiene Marketing

    • 2459 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Dettol Portfolio

    • 1249 Words
    • 5 Pages

    DETTOL PORT FOLIO DETTOL SOAPS  DETTOL LIQUID • For Bruises & Cuts • Insect bites • Washing of clothes • Mopping of floors • Shaving • Bathing • Cleansing of skin DETTOL HANDWASH DETTOL PRICKLY POWDER Available in two sizes 75gm and 200 gm   DETTOL MPC A new product Dettol Multipurpose cleaner recently launched and added in the Dettol family. Available in two variants floral and

    Premium Marketing Discounts and allowances Soap

    • 1249 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Dettol Soap

    • 3593 Words
    • 15 Pages

    Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour‚ but becomes milky white when diluted in water. This diluted mixture can be used to clean cuts etc. The active ingredient which defines its unique antiseptic property is an aromatic chemical compound known as chloroxylenol (C8H9ClO). This makes

    Premium Reckitt Benckiser Marketing Antiseptic

    • 3593 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Dettol Project

    • 4394 Words
    • 18 Pages

    RECKITT BENCKISER (INDIA) LIMITED> SUBMITTED BYPriyankita Hazarika Roll no:- 28 3rd Semester INTRODUCTION Dettol‚ the brand synonymous with protection from germs‚ had for long been voted as India¶s most trusted brand. In September 2008‚ the marketing team of Dettol was reviewing the brand¶s performance in its 75th year of existence to formulate a three-year plan. Dettol¶s growth trend had been slow but steady over the years and a number of initiatives taken in the recent years had started

    Premium Reckitt Benckiser Brand Hygiene

    • 4394 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    Dettol

    • 304 Words
    • 2 Pages

    Case study “Economic Growth: Spot the Trend” In this case study we look at some data of Mangoland GDP. The various items listed have been taken from a more general table presented in the CSO publication Economics Trends. it must be emphasized that all components items are evaluated in constant price terms. Thus one of the exercises will be to calculate some “real” growth rates for the Mangoland. Other uses of such data are for interpreting past events and forecasting ones. Theses issues will

    Premium Gross domestic product 1920 1918

    • 304 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Report on Dettol Soap

    • 1198 Words
    • 5 Pages

    MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha DATE-24/01/2011 INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India)

    Premium Reckitt Benckiser

    • 1198 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Dettol only

    • 4078 Words
    • 14 Pages

    in two categories: Beauty Soap (Lux‚ Capri‚ Dove etc.) Anti Bacterial Soap (Lifebuoy‚ Safeguard‚ Dettol) The share of Anti bacterial soaps is 49% This segment has a value of Rs 8.3 billion It has a annual volume turnover of 33700 tones Antibacterial Soap Market is increasing by 7% The overall soap market is growing by 10% To capitalize on brand equity of Dettol‚ it should position its brand extensions well and Increase innovations. It could very well use its

    Premium Brand equity Brand Brand management

    • 4078 Words
    • 14 Pages
    Satisfactory Essays
  • Best Essays

    marketing

    • 3666 Words
    • 15 Pages

    Page 7 - Lion Corporation Singapore Pte Ltd (Kirei Kirei)……………………………………..Page 7 & 8 - Competitors Analysis Table (Dettol‚ Life Buoy and Kirei Kirei)………………………….Page 8 5) SWOT and PEST Analysis - SWOT…………………………...…………………………………………………………….Page 9 - PEST…………………………...……………………………………………………Page 10 & 11 6) Marketing Objective……………………………………………………………………….Page 12 7) Marketing Strategy - Four Ps and their strategy - Product…………………………...………………………………………………………….Page 12 - Price and Promotion…………………………

    Premium Hygiene Marketing Pricing

    • 3666 Words
    • 15 Pages
    Best Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50