Assessment 4- Data Analysis Report Factor 1- Safety- This factor measures the extent of how safe individuals believe public transport is. A high score on this factor would mean- That the individual perceives public transport as quite a safe option for them to take. Relationships found in this factor (safety) include- * Quite a significant relationship with regular transport use with a P-value of 0.01‚ where regular users scored a mean of 4.1 whilst non-users only scores 3.2 * A relationship
Premium
Campaigns Positioning‚ Strategy Kevin Kearns 473.2 1-28-2013 Thursday‚ February 28‚ 13 Develop the strategy Write the brief Write the ads Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What is a creative brief? The most important piece of paper the account team produces All the information that must be conveyed by the advertising A contract for you‚ the Creatives‚ and the Client. A team effort Thursday‚ February 28‚ 13 Creative Brief and the Big
Premium Self-esteem Creativity
enormously. In line with this opportunity‚ this document by our agency‚ Loves ads‚ proposes a subtle repositioning campaign dubbed the ‘Strongbow Real man’ campaign with a view to including a new market segment; young men of 21-34years and of a slightly higher social class;
Premium Target market Advertising
When they launched their Nike line‚ they realized that having an athlete endorse their shoes would be a great way to reach out to the world. With the assistance of an organization by the name of Wieden & Kenny‚ they developed the “Evolution” campaign that focused on their commitment to runners and starting what we now know them for‚ their innovation. In the 1980’s Nike was again taking sports by leaps and bounds by introducing their Nike Air line of shoes endorsing Michael Jordan. This paved
Premium Nike, Inc. Athletic shoe
The BMW campaign consisted of many major and small events which helped to market the new BMW Z3 roadster to the public. However‚ the question now is whether the campaign is successful in accomplishing that goal. Success of the BMW campaign can be measured in several ways. For example‚ it can be measured by its objectives (whether the objectives of the campaign have been met) or by the number of pre-orders made. In this case‚ due to the lack of knowledge about the number of pre-orders made after each
Premium Neiman Marcus James Bond BMW
or announcement in a public medium promoting a product‚ service‚ or event or publicizing. It is also bringing into awareness a new product or idea. Advertising generally tries to sell the things that consumers want even if they should not wish for them. Advertising things that consumers do not need for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food‚ clothing‚ cars and services… things that people desire to have. On the other
Premium Advertising
unattractive when there are actual or potential ________ for the product. a. contenders b. competitors c. substitutes d. unclear demand e. profit fluctuation Answer: c Page: 329 Difficulty: Medium AACSB: Analytic Skills 4. Wal-Mart is perhaps one of the best illustrations of the threat of ________ found in Porter’s model. a. intense segment rivalry b. new entrants c. substitute products d. buyers’ growing bargaining power e. suppliers’
Premium Marketing Product differentiation Economics terminology
A Project Report on Making an Ad Campaign and Beyond... Submitted To: Prof. Neela Rao Submitted By: The 6th Element - Shamli R Bhojwani (20737) - Monica S Jedhe (20746) - Rashika N Chanchlani (20739) - Sameeksha S Makhijani (20748) - Pooja M Wadhwani (20763) Remarks: Dated: 16/09/09 TOPICS 1) Introduction - 5 M’s of Advertisement - Hierarchy of Effects Model
Premium Advertising
Think Small was an advertising campaign for the Volkswagen Beetle‚ created by Julian Koenig[1] at the Doyle Dane Bernbach (DDB) agency in the 1950s.[2][3] It was ranked as the best advertising campaign of the twentieth century by Ad Age‚[2] in a survey of North American advertisements. The campaign has been considered so successful that it "did much more than boost sales and build a lifetime of brand loyalty [...] The ad‚ and the work of the ad agency behind it‚ changed the very nature of advertising—from
Premium Volkswagen Advertising
‚ I am here to urge you to vote me into presidential office on [date here]. I’d like to address some of the issues involved in the elections. On Friday’s election is of crucial importance to the short-term and long-term future of [school here]. We need strong leadership this school year and the next. I would like to remind you all that the position of Student Council president is not a figurehead. This is a real job with real hard work‚ and I feel that I am the best qualified candidate to lead the
Premium Leadership Bless you