Business UNIT 9: Exploring Creative Product Promotion Internally Set Assignment Unit 9: Exploring Creative Product Promotion Summary of Learning Outcomes On completion of this unit you should: 1. Know the constituents of the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to promote a simple promotional campaign Recommended Resources Internet
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Campaign Name and Type: Pop Boutique‚ TV advert‚ newspaper‚ bill boards Planned Launch Date: June 2013 Primary Purpose or Objective What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective. Pop Boutique is a business which is based in Liverpool‚ Manchester‚ Leeds and London. This company is looking to expand their business nationally and wants a full scale marketing campaign to support its strategy. The company also has many smart objectives
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Creative brief For Super Store 1. Who is our target customer? Ans. I wish i could get all the things of my daily use at one place. When i use to go to shop something then i remember that beside this i want some more things and for that I’ve to go on another shop due to which i have to invest more time for shopping then needed. I wonder if it is possible. 2. Where are we positioned in the mind of customers? Ans. There is a Super store in LPU‚ but I do not shop there. 3. How does our competition
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Campaign 1- Barclays contactless payments The first campaign I am going to look at is the Barclays contactless payments. Parts of the promotional mix 1. Advertising (Any paid form of non personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor) 2. Sales Promotion (Short-term incentives to encourage purchase or sales of a product or service) 3. Public Relations (Building good relations with the company’s various publics by obtaining favourable publicity‚
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The purpose of this case assignment is to evaluate Adidas’ new promotional campaign and identify the key factors affecting its success. Promotion serves as one of the fundamental tenets in marketing mix. Promotion is the communication of information by a seller to influence the attitudes and behaviors of potential buyers.1 (Christ). Advertising‚ sales promotion‚ and public relations comprises promotion which are used to target specific buyers.2 These three aspects of promotion work together to
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BTEC Level 3 National in Business Unit 9: Creative Product Promotion Unit code: Y/502/5425 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Start Date: 11th January 2012 Interim Date: 7th February 2012 Finish Date: 5th April 2012 Teacher: Mrs C Hamps Student Name: Grading Criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit
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Nike Promotional Campaign Table of Contents Target Market Description…………………………..3 Decision Making Process…………………………...3/4 External and Internal Influences…………………….5/6 Final Campaign and Justification……………………6/7 Graphs of Survey Results……………………………8/9 Target Market Decision: Over the course of the last twenty to twenty five years‚ Nike has made a clear focus on to which it wants to market their products for‚ as well as to whom they want to buy the products. It is clear by
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The Campaign Planning Brief – Country Road Bags | 2010 | The campaign planning brief provides an overview of the marketing program which will be used in this year’s up and coming Country Road bag campaign. This brief will also cover and enlighten the potential ways in which Country Road will approach their target audience and its large university student market. | | University of Technology Sydney – 24510 Advertising Research Kohei Himura - 10732307 Table of Contents Marketing Objective
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1. Creative artists should be given freedom to express their ideas (words‚ pictures‚ music and films. However some people think government should take some restriction with them. To what extent do you agree or disagree with this opinion? Give your reasons with own knowledge and give examples. Innovative artists bring enjoyment and inspiration to our sometimes tedious life; however‚ some people deem that artists have been entrusted with too much freedom and power and should be restricted by the
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State to launch campaign against “vaping” Vaping has been a common issue in California for many reasons lately. They are having issues with younger kids trying to use these vape pens. The argue is that the vaping companies are making E-cigarette flavors that are attracting the eyes of these young kids. It says that sweet flavors such as “gummy bear’ and “bubble gum” make it seem like it tastes really good so they want to try it. Kids under the age of 6 were half of these victims that
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